Role summary

You will onboard and grow a portfolio of small retailers (kirana stores, general stores, supermarkets, HoReCa, and institutional buyers) as active repeat buyers on our B2B ordering platform.

You own the full cycle: prospecting, onboarding, first order, repeat ordering, and collections.

Key responsibilities

- Visit assigned beats and territories daily to acquire recent retailers and get them onboarded on the app.

- Explain the assortment, pricing, schemes, credit terms, and delivery promise to store owners.

- Convert onboarded retailers into active buyers, and increase order frequency and basket size across categories (staples, FMCG, oils, home care, personal care, private label).

- Achieve monthly targets for new onboardings, active retailers, GMV, and category mix.

- Train retailers on placing orders through the app or WhatsApp, and resolve issues on delivery, returns, and payments.





- Coordinate with the delivery and warehouse teams for timely fulfilment and with the finance team for collections and credit follow-up.

- Promote private-label and focus SKUs, and run in-store visibility and scheme activations.

- Collect market intelligence on competitor pricing, schemes, and retailer needs.

- Log every visit, lead, and order accurately in the sales app or CRM.

Requirements

- Education: 12th pass or graduate (any stream).

- Experience: 0-3 years in field sales, FMCG, distribution, or retail (freshers with valuable communication welcome).

- Comfortable with a smartphone and apps.

- Own two-wheeler and valid driving licence (mandatory for field roles).

- Fluent in the local language (e.g., Telugu) and working Hindi or English.

- Strong negotiation, relationship-building, and follow-up skills.

- Willingness to travel within the assigned territory daily.

📌 B Sales Executive (Anantapur)
🏢 SuperK
📍 Anantapur