– Assistant Store Manager (ASM) Position: Assistant Store Manager Department: Retail Sales Industry: Lifestyle / Fashion Retail Experience: 2–5 Years Location: [saket ] Employment Type: Full-Time Job SummaryWe are looking for an experienced and result-oriented Assistant Store Manager to support the Store Manager in managing daily store operations, leading the sales team, achieving sales targets, and ensuring an excellent customer experience. Key Roles &

- ResponsibilitiesAssist the Store Manager in managing day-to-day store operations . Lead, motivate, and monitor the sales team to achieve daily, monthly, and yearly sales targets . Monitor individual team performance and provide regular feedback and guidance. Drive sales through upselling, cross-selling, and effective customer engagement . Monitor and improve key retail metrics such as ATV (Average Transaction Value) and UPT (Units Per Transaction) . Handle customers professionally and resolve complaints or service-related issues. Ensure proper product knowledge and effective product presentation by the sales team. Manage staff schedules, shifts, attendance, and daily task allocation. Support store opening and closing procedures and ensure operational discipline. Monitor stock availability, stock movement, replenishment, and inventory accuracy. Coordinate with the Store Manager and HO teams regarding stock, sales, staffing, and operational requirements.



Ensure the store follows company policies, SOPs, grooming standards, and visual merchandising guidelines. Prepare and maintain daily sales reports, MIS, and other store-related reports . Train and coach new and existing team members to improve sales performance. Assist in maintaining store hygiene, display standards, and overall customer experience. Support the Store Manager during audits, promotions, events, and other business activities. Take responsibility for store operations in the absence of the Store Manager . Key SkillsRetail Sales &
- Store Operations Team Leadership &
- People Management Target Achievement Customer Relationship Management ATV &
- UPT Knowledge Upselling &
- Cross-Selling Inventory Management Staff Training &
- Performance Monitoring Sales Reporting &
- MIS Communication &
- Negotiation Skills Problem Solving Customer Complaint Handling POS &
- Billing Knowledge Visual Merchandising Coordination Candidate ProfileGraduate preferred. 2–5 years of experience in retail/lifestyle/fashion sales.

Experience in handling and motivating a sales team. Solid customer-handling and communication skills. Target-oriented with a strong focus on sales performance. Good knowledge of ATV, UPT, conversion, and other retail KPIs . Comfortable working in rotational shifts and retail store environments.

📌 Assistant Sales Manager (New Delhi)
🏢 Ameyaa Anant Business Private
📍 New Delhi