ASSISTANT REGIONAL SALES MANAGER (GENERAL TRADE)

VRB CONSUMER PRODUCTS PRIVATE LIMITED A trusted food company, with over a decade in business, we are one of the fastest growing food companies in India. Our flagship brand, Veeba, started in 2013 and continues to be loved for its unparalleled portfolio of products. Our purpose is to make quality and innovation commonplace

At VRB, we combine the experience and control of a large-scale manufacturing company and the dynamism and energy of a young start-up to design unique value propositions. Currently, we manufacture and market food and beverage products across the globe, including condiments and sauces, syrups and beverages in a portfolio of 5 credible brands.

JOB SUMMARY

We're looking for a seasoned General Trade sales leader to drive VRB's growth across Telangana, Andhra Pradesh and Tamil Nadu. Based in Hyderabad, you will own the regional GT business end to end, from primary and secondary sales to distributor health, distribution expansion and team performance. You will lead a team of Area Sales Managers and Area Sales Executive, and play a key role in building VRB's presence in a strategically significant market.

KEY RESPONSIBILITIES

Deliver primary and secondary sales targets for Telangana, Andhra Pradesh and Tamil Nadu, with clear town,



territory and SKU-level plans

Drive numeric and weighted distribution growth by expanding outlet coverage across metros, Tier 2 and Tier 3 towns Appoint, manage and review distributors and super stockists, ensuring healthy ROI, stock norms, timely payments and claim settlements Plan and execute trade schemes, consumer promotions and new product launches in the region,and track their effectiveness Improve outlet-level productivity through beat planning, effective coverage, lines per call and bill cut discipline Ensure strong in-store visibility and merchandising in line with brand guidelines Manage market hygiene, including stock rotation, near-expiry and damage control, and credit discipline Lead, coach and review the performance of ASMs and ASE, and build a capable, high-performing field sales team Track competitor activity, pricing and market trends, and share actionable insights with the Regional and National Sales teams Provide accurate sales forecasts and demand inputs to supply chain for timely servicing of the market Work closely with Marketing, Supply Chain, Finance and Trade Marketing teams to execute regional priorities Maintain MIS, sales dashboards and regular business reviews for leadership

📌 Assistant Regional Sales Manager ( General Trade ) | Hyderabad | Veeba (Bidar)
🏢 VRB Consumer Products
📍 Bidar