Role & responsibilities

Assistant General Manager Marketing

Industry: Power Transmission & Distribution / EPC

Domain: Power Cables, Transmission Lines, Substations & Power Projects

Location: Kolkata / Project Locations

Experience: 12–18 Years

Qualification: B.E./B.Tech – Electrical Engineering preferred

Job Purpose To lead business development and marketing initiatives for Power Transmission & Distribution projects, with a strong focus on Power Cables, Transmission Lines, Substations and EPC Power Projects. The role will be responsible for identifying new business opportunities, developing strategic customer relationships, driving enquiries and orders, and contributing to the organization's revenue and market expansion objectives.

Key Responsibilities

1. Business Development & Marketing

- Develop and execute marketing and business development strategies for Power T&D; and EPC projects.
- Identify new business opportunities across Power Cables, Transmission Lines, Substations and related power infrastructure projects.
- Develop and maintain relationships with utilities, EPC contractors, consultants, developers and major industrial customers.
- Generate enquiries, leads and new project opportunities through market intelligence and customer engagement.
- Monitor upcoming tenders, projects, capex plans and business opportunities in the power sector.

2. Tender & Project Acquisition

- Coordinate with the tendering and technical teams for preparation of techno-commercial proposals.
- Understand customer requirements, tender specifications, BOQs, technical scopes and commercial conditions.
- Track tender pipelines from enquiry/RFQ stage through negotiation, order finalization and contract award.




- Participate in commercial negotiations and support closure of high-value projects.

3. Customer & Stakeholder Management

- Build strong relationships with key decision-makers in utilities, DISCOMs, TRANSCOs, EPC companies, consultants and industrial organizations.
- Conduct customer meetings, presentations and business reviews.
- Understand customer requirements and provide appropriate technical/commercial solutions in coordination with internal teams.
- Manage existing key accounts and identify opportunities for repeat and incremental business.

4. Market Intelligence

- Track industry trends, competitor activities, pricing, upcoming projects and regulatory developments.
- Identify emerging opportunities in transmission and distribution infrastructure, substations, underground/overhead power transmission and cable projects.
- Prepare periodic market intelligence and business opportunity reports for management.

5. Revenue & Business Targets

- Drive achievement of annual marketing, order booking and revenue targets.
- Develop an annual business development pipeline and ensure adequate funnel coverage.
- Track lead conversion, order booking, customer acquisition and project-wise business potential.
- Support management in developing business plans and market expansion strategies.

6. Internal Coordination

- Work closely with Tendering, Estimation, Engineering, Projects, Commercial, Finance and Operations teams.




- Coordinate technical clarifications and commercial negotiations with customers.
- Ensure smooth handover of secured projects to the execution/project team.
- Support resolution of customer-related issues during project execution.

Desired Industry Exposure Candidates should preferably have experience in one or more of the following:
- Power Transmission & Distribution
- Transmission Lines
- EHV/HV Power Cables
- Substations
- EPC Power Projects
- Turnkey Power Projects
- Electrical Infrastructure
- Utility Projects
- Renewable Power Evacuation / Transmission Projects

Key Skills
- Strategic Marketing & Business Development
- Power T&D; Industry Knowledge
- Tender & Bid Management
- Key Account Management
- Customer Relationship Management
- Commercial Negotiation
- Project & Market Analysis
- Excellent Communication & Presentation Skills
- Strong networking with utilities/EPCs/consultants
- Team Coordination & Leadership

Key Performance Indicators (KPIs)
- Annual order booking and revenue contribution
- New customer acquisition
- Enquiry and qualified-lead generation
- Tender participation and conversion
- Business pipeline value
- Customer retention and repeat business
- Market expansion and new project development
- Achievement of assigned business development targets

Ideal Candidate Profile The ideal candidate should have a solid network and proven experience in marketing/business development within the Power T&D;/EPC sector, particularly across Power Cables, Transmission Lines, Substations and Power Projects. The candidate should possess strong commercial acumen, customer-handling capabilities and the ability to independently develop business opportunities and convert them into orders.

📌 Assistant General Manager Marketing (Kolkata)
🏢 Profound Human Resource Development Advisors
📍 Kolkata