Job Summary The Area Sales Manager will be responsible for regional sales growth, customer acquisition, branch performance, team management and business development across multiple branches.

The ideal candidate should have strong experience in B2C sales, retail sales, branch management and team handling, with a proven ability to achieve business targets.

Key Responsibilities

Sales & Business Development

- Achieve monthly, quarterly and annual sales/business targets for the assigned region.
- Drive customer acquisition, customer footfall and gold purchase volumes across branches.
- Develop and implement effective local sales strategies to increase business.
- Identify new customer segments, business opportunities and potential markets.
- Analyse market trends, competitor activity and customer behaviour.
- Track sales performance and take corrective action to achieve targets.

Multi-Branch & Branch Performance Management

- Manage overall sales performance of Chandigarh, Mohali and Zirakpur branches.
- Monitor daily, weekly and monthly branch performance.
- Conduct regular branch visits and review sales, productivity, customer service and lead conversion.
- Ensure effective utilisation and follow-up of leads generated through marketing campaigns.
- Identify branch-level challenges and implement improvement plans.
- Ensure branches maintain strong customer service and operational discipline.

Team Leadership & People Management

- Lead, motivate and manage Branch Managers and sales teams.
- Set clear performance expectations and monitor individual/team targets.
- Conduct regular performance reviews and provide coaching and feedback.
- Plan manpower requirements and coordinate recruitment with the HR team.
- Identify training requirements and support employee development.
- Build a high-performance and customer-centric sales culture.

Customer Acquisition & Local Marketing

- Work closely with the marketing team to execute local marketing and promotional campaigns.
- Develop relationships with local businesses, communities,



associations and other potential referral partners.
- Monitor lead generation, lead follow-up and conversion rates.
- Support digital marketing and local branding activities.
- Identify opportunities to improve branch visibility and customer footfall.

Customer Relationship Management

- Ensure a consistently high level of customer experience across branches.
- Handle escalated customer complaints and ensure timely resolution.
- Monitor customer feedback and implement service improvements.
- Support customer retention and referral initiatives.

Reporting & MIS

- Prepare and review daily, weekly and monthly sales reports.
- Analyse branch-wise performance and identify gaps against targets.
- Present business performance, challenges and action plans to senior management.
- Maintain accurate sales and customer acquisition data.

Candidate Requirements

- Bachelor's degree / Any Graduate.
- 58 years of experience in Sales, Business Development or Retail Sales.
- Minimum 23 years of experience managing multiple branches/locations.
- Experience in B2C sales, retail, financial services, NBFC, banking, gold buying or other customer-facing businesses preferred.
- Proven experience in team handling and target achievement.
- Strong understanding of sales processes, lead management and customer acquisition.
- Good knowledge of the Chandigarh, Mohali and Zirakpur markets will be an advantage.
- Willingness to travel regularly across the assigned branches.

Key Skills Area Sales Management | Regional Sales | B2C Sales | Retail Sales | Branch Management | Multi-Branch Management | Team Handling | Team Management | Business Development | Customer Acquisition | Lead Conversion | Sales Target | Target Achievement | Sales Strategy | Relationship Management | Local Marketing | Market Development | Sales MIS | Communication Skills

What We Offer

- Competitive compensation Best in Industry
- Performance-based incentives
- Travel allowance and reimbursement
- Growth opportunities opportunities
- Opportunity to work with a growing Gold Buying / Financial Services business

📌 Area Sales Manager (Chandigarh)
🏢 HNS GOLD
📍 Chandigarh