Area Head B2B Sales

Location: Mumbai

Industry: Consumer Durables / Home Appliances / Consumer Electronics

Experience: Minimum 5 Years

Department: B2B / Institutional / Projects Sales

Role Summary

We are looking for an experienced Area Head – B2B Sales to drive business growth across Mumbai through institutional, corporate, project, and commercial sales.

Key Responsibilities

- Drive B2B sales targets and revenue growth for the assigned territory.
- Develop current corporate, institutional, project, and key accounts.
- Manage relationships with builders, developers, hotels, hospitals, corporates, institutions, contractors, and other B2B customers.
- Generate leads, build a strong sales pipeline, and convert opportunities into orders.
- Handle commercial negotiations, quotations, proposals, and order closures.
- Manage B2B dealers, distributors, project partners, and channel partners.
- Lead and manage the B2B sales team and track individual/team performance.
- Ensure timely collections and maintain healthy customer relationships.
- Monitor competitors, market trends, and new business opportunities.
- Coordinate with internal teams including supply chain, finance,



service, technical, and marketing for smooth execution.

Candidate Profile
- Minimum 5 years of relevant B2B sales experience.
- Experience in Consumer Durables, White Goods, Home Appliances, Consumer Electronics, Electricals, or related industries.
- Strong experience in Institutional / Corporate / Project / Key Account Sales.
- Experience handling sales targets, customer acquisition, negotiations, and B2B teams.
- Mumbai/Maharashtra market experience preferred.
- Graduate; MBA/PGDM in Sales & Marketing is an added advantage.

Preferred Background Experience with brands such as LG, Samsung, Panasonic, Whirlpool, Voltas, IFB, Godrej, Haier, Blue Star, Hitachi, Bosch, Philips, Crompton, Bajaj, V-Guard, or similar consumer durable/home appliance companies may be considered relevant.

Key Skills

B2B Sales | Institutional Sales | Corporate Sales | Project Sales | Key Account Management | Business Development | Channel Management | Team Leadership | Negotiation | Pipeline Management | Revenue & Collection Management

📌 Area Sales Manager (Mumbai)
🏢 ABS Groups
📍 Mumbai