Roles and Responsibilities :

- Brand Strategy &
- Planning:

Develop and execute annual and long-term brand strategies, including brand positioning, consumer proposition, growth priorities, portfolio expansion and premiumisation.

- Integrated Marketing &

- Communication:

Lead 360 marketing campaigns across ATL, BTL, Digital, Social Media, Activation and other relevant channels, ensuring consistency with brand strategy and positioning.

- Consumer &

- Market Insights:

Drive consumer, category and competitive research; translate market trends, consumer insights and business data into actionable brand and marketing strategies.

- Current Product Development &

- Innovation:

Lead NPD initiatives from concept to commercial launch, including product proposition, positioning, packaging, pricing inputs and cross-functional coordination with R&D;, Quality, Production, Sales, Finance and Supply Chain.

- Go-To-Market &

- Product Launches:

Develop and execute GTM and launch strategies for new products, variants, packs and markets, working closely with Sales to ensure effective market execution and post-launch performance.

- Packaging, Brand Identity &

- Consumer Activation:

Lead packaging development,



brand identity and BTL initiatives including consumer activations, sampling, events and experiential marketing to strengthen brand visibility and consumer engagement.

- Agency &

- Marketing Performance Management:

Manage creative, media, digital, research, activation and packaging agencies; track key KPIs including sales, market share, penetration, distribution, brand health and campaign effectiveness.

- Team &

- Cross-Functional Leadership:

Lead and develop the marketing team while driving cross-functional projects with Sales, R&D;, Production, Quality, Finance and Supply Chain, and provide strategic marketing recommendations to senior management.

Job Requirements :

- 8-15 years of experience in FMCG industry with expertise in brand management, GTM strategy, NPD.

- Proven track record of developing effective ATL BTL campaigns that drive sales growth.

- Strong understanding of consumer behavior and preferences in the FMCG sector.

- Excellent marketing communication skills with ability to work effectively with internal stakeholders.

📌 AGM- Marketing (Lucknow)
🏢 Gyan Dairy
📍 Lucknow