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- Hands-on experience with Adobe Experience Platform (AEP) and Real-Time Customer Data Platform (RTCDP)
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- Customer Journey Analytics (CJA)
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- Experience ingesting customer data into AEP from multiple enterprise systems including Web applications, CRM platforms, Marketo, Batch and Streaming pipelines, REST APIs
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- Experience building and supporting audience segmentation and activation use cases using RTCDP.
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- Robust understanding of customer identity resolution and profile management.
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- Experience with JavaScript, HTML, browser debugging tools, and network analysis.
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- Attribution Modeling, Funnel Analysis, Customer Journey Tracking
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- Data Governance, Consent Management, Tag Auditing and Troubleshooting.
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