Job Title

ABCP - Area Head

Business Unit

Government & Institutional Business

Reporting To

ABCP - Area Head

Job Function and Role Type

Sales, Supervisory role, High travel required

Version No

2.0

Job Purpose

Manage VLEs, agents, and KPs across districts to achieve business delivery on all products, meet sales budgets, activation norms, and productivity benchmarks. Oversee onboarding, training, and activation of manpower to drive business growth in assigned locations.

Key Responsibilities

Actionable (4-6)

Team & Channel Management; Manage territory partners, guide ROs on products and compliance, increase business and cross-sell bank products, and drive profitability benchmarks.

Meet Assigned Business Delivery Targets; Achieve liabilities, assets, and product targets, ensure productivity norms, and execute territory growth plans.

Human Hygiene Parameters in Allocated Team; Conduct meetings for onboarding, training, and engagement of BCs, BFs, and agents,



ensure BC activation and compliance.

Onboarding & Performance Management; Identify and onboard BCs/BFs, upskill manpower, ensure regulatory compliance, and support marketing campaigns.

Cross-Functional Liaisoning; Collaborate with product, marketing, and asset teams for business growth and seamless delivery in the territory.

Education:

Graduation or Post-Graduation, preferably PGDM/MBA.

Certifications:

None specified.

Key Competencies

Sales and influencing skills, banking product and process knowledge, regulatory knowledge, planning and organizing skills, communication.

Major Stakeholders

RBB vertical, corporate BCs, BF and BC teams, operations, asset teams, ME teams, HDFC Securities, IBIG, credit card, and product teams.

Required Skills

📌 ABCP-Area Head (Silchar)
🏢 HDFC Bank
📍 Silchar