About the Role

We are looking for a Digital Marketing & Student Acquisition professional who can take ownership of digital marketing activities and, most importantly, generate qualified leads and student enrollments for our Cybersecurity and DevSecOps training programs.

The ideal candidate should have practical experience in performance marketing, lead generation, social media marketing, content marketing and conversion optimization, preferably in EdTech, IT training, professional upskilling or similar B2C businesses.

Key Responsibilities

- Develop and execute digital marketing strategies for Cybersecurity and DevSecOps programs.
- Generate qualified leads through Meta Ads, Google Ads, LinkedIn and other relevant channels.
- Plan and execute campaigns for fresh graduates, IT professionals and working professionals.
- Manage Instagram, Facebook and LinkedIn marketing activities.
- Create and coordinate content: reels, carousels, educational posts, promotional creatives, webinar campaigns and student-focused content.
- Plan and promote webinars, workshops and free sessions as lead-generation campaigns.
- Manage landing-page and lead-generation campaigns.
- Work with the admissions/sales team to improve lead-to-enrollment conversion.
- Develop WhatsApp and email follow-up campaigns for leads.
- Implement remarketing and retargeting campaigns.




- Track campaign performance and continuously optimize campaigns.
- Monitor competitors and identify new marketing opportunities.
- Work with designers, video editors and content creators when required.
- Maintain proper tracking of leads, campaigns and conversions.

Must-Have Skills

- 2–5 years of hands-on digital marketing experience.
- Practical experience with Meta Ads Manager, Google Ads, Instagram Marketing, Facebook Marketing, LinkedIn Marketing, Google Analytics and Google Tag Manager.
- Understanding of CPL, CAC, Conversion Rate, ROAS, Lead Funnel, Retargeting and A/B Testing.
- Experience creating and optimizing landing-page campaigns.
- Good understanding of WhatsApp-based lead nurturing.
- Strong analytical and reporting skills.
- Good written and verbal communication.

Preferred Experience

- EdTech
- IT Training Institutes
- Professional Training
- Certification Training
- Career Upskilling
- Online Education
- B2C
- Lead Generation
- Technology Services

Pay: From ₹40,000.00 per month

Perks:

- Paid sick time
- Paid time off

Application Question(s):

- Your Current CTC and Your Notice Period
- Are you comfortable for freelance position

Experience:

- Total: 3 years (Required)

Work Location: Remote

📌 Digital Marketing and Student Acquisition Executive (Edtech) (India)
🏢 Qualitrix Technologies
📍 India