Experience: 6+ Years

The Role

The Marketing Specialist will be responsible for planning and executing B2B marketing initiatives for cybersecurity services and solutions. The role will work closely with sales, cybersecurity practice teams and leadership to develop campaigns, strengthen market presence and generate qualified business opportunities.

The position requires hands-on experience across digital marketing, content, campaigns and events, along with the ability to translate technical cybersecurity offerings into clear, relevant messaging for enterprise decision-makers. The individual will own campaign execution and performance tracking while coordinating with internal teams and external partners.

Key Responsibilities

- Plan and execute integrated B2B marketing campaigns across digital, content, email, social media, webinars and industry events.
- Develop marketing content for cybersecurity services, including website copy, blogs, case studies, solution briefs, presentations, email campaigns and social media.
- Work with cybersecurity SMEs and practice leaders to translate technical capabilities into explicit value propositions and customer-focused messaging.
- Drive demand-generation and lead-generation campaigns targeted at enterprise prospects and relevant industry segments.
- Manage the organisation’s digital presence, including website content, SEO, LinkedIn and other relevant B2B channels.
- Support sales teams with pitch decks, capability presentations, case studies, campaign material and other sales enablement content.
- Plan and coordinate webinars, conferences, industry events, partner campaigns and other marketing initiatives.
- Track campaign performance, website traffic, engagement, lead generation and conversion metrics; use insights to improve future campaigns.
- Conduct competitor, industry and market research to identify cybersecurity trends, target segments and content opportunities.
- Manage marketing agencies,



freelancers and other external partners where required, ensuring quality and timely delivery.

Skills & Experience

- 6+ years of experience in B2B marketing, preferably within cybersecurity, IT services, SaaS, cloud, consulting or enterprise technology.
- Demonstrated experience planning and executing digital and demand-generation campaigns for enterprise audiences.
- Strong content development and copywriting skills, with the ability to simplify technical concepts without losing accuracy.
- Hands-on experience with SEO, email marketing, social media marketing, website/content management and campaign analytics.
- Experience using marketing automation, CRM and analytics platforms such as HubSpot, Salesforce, Zoho, Google Analytics or equivalent tools.
- Good understanding of B2B lead generation, lead nurturing, campaign funnels and sales-marketing alignment.
- Ability to work with technical SMEs to develop cybersecurity-focused thought leadership and marketing content.
- Experience managing webinars, conferences, customer events or industry marketing programmes.
- Strong analytical skills with experience tracking campaign KPIs, lead performance and marketing ROI.
- Strong written and verbal communication, stakeholder management and project coordination skills.

Preferred Qualifications

- Prior marketing experience within a cybersecurity company, MSSP, technology consulting firm or B2B SaaS organisation is preferred.
- Familiarity with cybersecurity concepts and services such as SOC/MDR, VAPT, GRC, cloud security, IAM and cybersecurity consulting will be an advantage.
- Relevant certifications in digital marketing, marketing automation, analytics or content marketing are preferred.

Key Skills

- B2B Marketing
- Cybersecurity Marketing
- Digital Marketing
- Demand Generation
- Lead Generation
- Content Marketing
- Marketing Campaigns
- SEO
- Email Marketing
- LinkedIn Marketing
- Marketing Automation
- CRM
- HubSpot
- Google Analytics
- Sales Enablement
- Event Marketing
- Content Strategy
- B2B Technology Marketing

📌 Marketing Specialist (India)
🏢 EthicalHat
📍 India