About Resineera

Resineera is a growing resin art brand under NMG ROUTS LLP, offering resin artworks, customized creations, resin art workshops, and resin raw materials/DIY supplies.

We are looking for a Digital Marketing Executive who can take responsibility for our day-to-day digital marketing activities and help us grow our online presence, generate quality leads, increase website traffic, and improve sales.

Job Responsibilities
Meta Ads & Lead Generation

- Plan, create, manage and optimize Facebook & Instagram (Meta) Ads.
- Run lead generation, WhatsApp, engagement and sales campaigns.
- Monitor significant metrics such as CPL, CPC, CTR, CPM, leads and conversions.
- Test different audiences, creatives, ad copies and campaign strategies.
- Track lead quality and coordinate with the sales/customer support team.
- Suggest new ad ideas, hooks and campaign strategies.

Social Media Management

- Manage Resineera's Instagram and Facebook presence.
- Plan and maintain a regular content calendar.
- Monitor engagement, reach and overall social media performance.

SEO & Website Marketing

- Perform basic on-page SEO and keyword research.
- Work on improving website rankings and organic traffic.
- Optimize product, category and workshop pages.
- Use tools such as Google Search Console, Google Analytics/GA4 and SEO tools.
- Identify SEO opportunities for resin art, workshops and raw-material products.
- Help improve website content and conversion opportunities.

Content & Marketing

- Develop marketing ideas for resin workshops, products and offers.
- Explore recent digital marketing opportunities for the brand.

Reporting & Analysis

- Monitor and analyze digital marketing performance.




- Prepare regular reports for campaigns and social media.
- Identify what is working and what needs improvement.
- Make decisions based on marketing data and results.

Required Skills

- Good understanding of Digital Marketing.
- Practical knowledge of Meta Ads / Facebook & Instagram Ads.
- Basic to good knowledge of SEO.
- Understanding of Social Media Marketing.
- Basic knowledge of Google Analytics/GA4 and Google Search Console.
- Good content writing and communication skills.
- Basic knowledge of Canva is preferred.
- Ability to analyze campaign data and understand marketing metrics.
- Creative thinking and willingness to experiment with new ideas.
- Good English and Hindi communication skills.

Preferred

- 6 months–2 years of experience in Digital Marketing.
- Candidates with hands-on Meta Ads experience will be preferred.
- Experience with e-commerce, D2C brands, lead generation or workshops is a plus.
- Basic knowledge of WordPress/WooCommerce is an advantage.

Who We Are Looking For

We are looking for someone who is hands-on, creative, responsible and willing to learn.

You should be comfortable taking ownership of digital marketing tasks rather than only having theoretical knowledge.

What You Will Get

- Hands-on experience with a growing D2C/e-commerce and creative brand.
- Practical experience in Meta Ads, SEO, social media and lead generation.
- Opportunity to work on real marketing campaigns and budgets.
- Opportunity to learn and grow with the company.
- Exposure to e-commerce, resin art products, workshops and offline + online marketing.

Pay: ₹10,000.00 - ₹15,000.00 per month

Work Location: In person

📌 Jr. Digital Marketing Executive (Uttam Nagar)
🏢 NMG Routs LLP - Resineera
📍 Uttam Nagar