Job description:

Admission Counsellor – Student Conversion & Candidate Psychology

Location: Salt Lake, Kolkata
Job Type: Full-time
Experience: 1–3 Years in Academic Counselling, EdTech Sales, Admissions or Student Conversion
Industry: EdTech | Education | Skill Development | Employability

About BCIPL

Bijoy Capital Institute of Professional Learning (BCIPL) is a leading Financial Education and Employability Institute dedicated to developing industry-ready professionals for the BFSI and FinTech sectors.

Through practical, technology-enabled learning in Taxation, Digital Banking, Mutual Funds, Insurance, Wealth Management, Financial Planning, and other career-focused programs, BCIPL empowers learners with the knowledge and skills required to build successful careers.

Job Summary

BCIPL is looking for a highly motivated, psychology-driven and target-oriented Admission Counsellor who can understand the mindset, needs, motivations and concerns of prospective students and parents, and convert qualified enquiries into program enrolments.

This is not a traditional telecalling role.

The ideal candidate should have the ability to "find the pulse of a candidate"—understand what the candidate really wants, identify the actual reason behind their hesitation, build trust, recommend the right program, handle objections and guide them towards an informed admission decision.

If you enjoy understanding people, influencing career decisions, counselling students and converting opportunities into admissions, this role offers strong career and earning growth.

Key Responsibilities

- Handle student enquiries through calls, WhatsApp, online leads, walk-ins and other channels.
- Understand the candidate's academic background, career goals, interests, financial considerations and expectations.
- Identify the candidate's real need, pain point, motivation and decision-making factors through effective questioning and active listening.
- Read the candidate's level of interest, hesitation and intent during counselling conversations.
- Apply strong understanding of candidate psychology and behaviour to personalise the counselling approach.
- Recommend suitable BCIPL programs based on the candidate's career objectives and requirements.
- Explain program structure, curriculum, career opportunities, learning outcomes, eligibility and admission process.
- Build trust and create a robust connection with students and parents.
- Handle objections related to fees, course value, career opportunities, timing, family concerns and decision-making.




- Follow up systematically with interested and undecided candidates.
- Convert qualified leads into confirmed admissions.
- Take complete ownership of assigned leads from enquiry to enrolment.
- Maintain accurate CRM records, follow-up trackers and conversion reports.
- Coordinate with the internal team regarding documentation, payment and student onboarding.
- Achieve individual and team admission and conversion targets.
- Participate in seminars, counselling events, student engagement activities and other admission initiatives.

The Ideal Counsellor

A successful counsellor at BCIPL should be able to go beyond what the candidate says and understand what the candidate actually means.

For example:

Candidate says: "I need some time to think."

A good counsellor asks the right questions to understand whether the actual concern is:

- Course value
- Fees
- Career outcome
- Family approval
- Lack of confidence
- Comparison with another option
- Uncertainty about the career path

The objective is not to push a candidate into a program.

The objective is to understand the candidate, identify the right need, build trust and convert the right candidate into the right program.

Desired Candidate ProfileEducation

- Graduate (Mandatory)
- MBA / Master's degree (Preferred)

Experience

1–3 years in:

- Academic Counselling
- Education / EdTech Sales
- Student Admissions
- Inside Sales
- Student Conversion
- Career Counselling
- Customer Relationship Management

Skills

- Candidate / Student Psychology
- Consultative Counselling
- Student & Parent Counselling
- Lead Qualification
- Lead Conversion
- Objection Handling
- Follow-up & Relationship Management
- Sales Communication
- Negotiation & Closing
- Active Listening & Questioning
- CRM & MS Office

Languages

- Bengali (Mandatory)
- English (Mandatory)
- Hindi (Preferred)

Key Requirements

- Strong ability to understand candidate psychology and behaviour.
- Ability to identify the pulse, motivation and actual need of a candidate.
- Excellent listening, questioning and communication skills.
- Ability to build trust quickly with students and parents.




- Strong follow-up discipline and conversion ability.
- Comfortable working with admission targets and performance KPIs.
- Ability to work independently with minimal supervision.
- Strong ownership of assigned leads and outcomes.
- Positive, proactive and highly coachable attitude.
- Comfortable using CRM, WhatsApp and digital communication tools.

Performance Expectations

The role is performance-driven and will be evaluated on:

- Lead response and follow-up discipline
- Quality of counselling
- Candidate need identification
- Candidate psychology understanding
- Counselling-to-admission conversion
- Monthly admissions
- Revenue generated
- CRM discipline
- Punctuality and attendance
- Ownership and accountability
- Coachability and continuous improvement

Your leads are your responsibility. Your conversion reflects your performance.

What We Offer

- Attractive Fixed Salary
- Performance-Based Incentives
- Performance Bonuses
- Career Growth Opportunities
- Continuous Counselling & Sales Training
- Learning & Leadership Development
- Opportunity to build expertise in Candidate Psychology, Counselling and Conversion
- Opportunity to grow within a fast-growing EdTech organization

Career Growth

Admission Counsellor

Senior Admission Counsellor

Team Leader – Admissions

Admission / Sales Manager

High performers can take on greater responsibility across team management, admission strategy, sales performance and revenue operations.

Why Join BCIPL?

- Be part of a growing EdTech organization focused on career development and employability.
- Develop expertise in student psychology, consultative counselling and conversion.
- Work in a dynamic, target-oriented and performance-driven setting.
- Get continuous exposure to students, parents and career decision-making.
- Build a long-term career in Admissions, Counselling, Sales and EdTech.
- Grow based on performance, ownership and capability.

We're not looking for someone who simply explains courses.

We're looking for someone who can understand people, identify their needs, build trust and help the right candidate choose the right program.

Apply Now

Email: [email protected]
Contact: +91 (phone hidden)

BCIPL – Upgrade Upskill Uplift
Build Careers. Build Skills. Build Your Future.

Work Location: In person

Pay: ₹30,000.00 - ₹40,000.00 per month

Application Question(s):

- Do you have the experience in Skill Development or in Employability program as Mobiliser? If yes then apply.

Work Location: In person

📌 Business Development Executive (Kolkata)
🏢 BCIPL
📍 Kolkata