1. Marketing Strategy & Vision

- Develop, align, and execute a comprehensive marketing strategy that drives revenue, brand awareness, customer acquisition, and retention.
- Establish key performance indicators (KPIs) across all channels and take full ownership of the marketing budget and ROI.
- Work closely with executive leadership, Product, and Sales teams to align marketing efforts with company targets.

2. Campaign & Execution Oversight

- Oversee brand positioning, messaging, PR, digital performance marketing, content strategy, social media, and product marketing.
- Drive customer segmentation strategies to optimize target audience reach and campaign performance.
- Oversee end-to-end launch plans for new products, features, or service offerings.

3. Team Leadership & Operations

- Build, mentor,



and lead an in-house marketing team while managing external agency partners and freelancers.
- Foster a culture of cross-functional collaboration, data-driven decision-making, continuous experimentation, and creative excellence.

4. Data, Analytics & Insights

- Monitor performance metrics using marketing technology stack tools (CRM, Web Analytics, Attribution models).
- Conduct continuous market research, competitor analysis, and customer research to identify growth opportunities.

Education-Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field.

Pay: ₹15,000.00 - ₹25,000.00 per month

Advantages:

- Cell phone reimbursement
- Food provided
- Provident Fund

Work Location: In person

📌 Industrial Marketing Head (India)
🏢 Utkal Innovatives
📍 India