Role Overview

Responsible for planning, executing, monitoring, and optimizing performance marketing

campaigns across Google Ads and Meta Ads to drive leads, conversions, and business

growth.

Key Responsibilities

● Plan and execute Google Ads, Meta Ads and LinkedIn Ads campaigns.

● Manage campaign budgets, targeting, bidding, and optimization.

● Monitor key performance metrics such as CPL, CPA, ROAS, CTR, and conversion

rates.

● Analyze campaign performance and identify opportunities for improvement.

● Set up and manage conversion tracking using Google Tag Manager (GTM), Meta

Pixel, Conversions API (CAPI), Google Ads conversion tracking, and other

relevant tracking solutions.

● Implement and optimize Enhanced Conversions and other advanced measurement

solutions to improve tracking accuracy and attribution.





● Troubleshoot tracking and conversion measurement issues and ensure accurate data

flow across advertising platforms.

● Prepare regular performance reports and provide actionable campaign insights.

Requirements

● 2+ years of hands-on experience in Google Ads and Meta Ads.

● Strong understanding of performance marketing and lead-generation campaigns.

● Hands-on experience with GTM, Meta Pixel, CAPI, Google Ads conversion

tracking, and Enhanced Conversions.

● Valuable analytical and problem-solving skills.

● Experience with campaign tracking, analytics, and reporting.

● Ability to manage multiple campaigns and accounts simultaneously.

Pay: ₹15,000.00 - ₹50,000.00 per month

Benefits:

- Flexible schedule

Work Location: In person

📌 Performance Marketing Executive (India)
🏢 Medlounges Wellness center
📍 India