Roles & Responsibilities

Strategize and build marketing plans, create communication briefs, and oversee all projects to guarantee brand awareness. Work closely with the Marketing Head/CEO focusing on key business objectives and constantly seeking consumer insights, you will drive the execution of all marketing projects. Responsible for coordinating marketing, client development, and brand building initiatives. This includes, but is not limited to:

- Develop/Execute a strategic tool kit to engage target audience through thought-leadership publications, PR, email campaigns, events, conferences, partnerships, social media, recruitment marketing, performance marketing and lead generation.
- Work with the teams to create, ideate, support and execute SEO & SEM initiatives.
- Managing client communication (mass level) through email campaigns and newsletters
- Set up a tracking system to monitor and measure the impact of marketing campaign.
- Supporting content generation (social media copy, infographics, blogs, articles etc.)
- Researching and Supporting knowledge management.
- Execute Sales Navigator initiatives with the team.
- Focus on improving Search Engine Result Pages (SERPs) for the corporate website.
- Implement SEO and paid advertising strategy.
- Identifying brand’s target keywords, reviewing meta-data & implementing them.
- Work towards developing link building strategy for the website and their implementation.
- Work closely with marketing head and content manager to enable the articles writing activities to help build back link to the website from high domain authority sites.
- Conducting ad-hoc competitor research activities, identify trends and give appropriate recommendations to marketing team and set up best SEO practices.
- Monitor and report on KPI's, using Analytics tools, Adwords and social insight tools.




- Generate monthly reports on SERPs and advertising engagement for different campaigns.
- Generate regular & ad-hoc analytics reports of various sections of the website based on requests from different stakeholders.
- Work on SEM management to drive always on and ad-hoc SEM campaigns.
- Generate ad-hoc and weekly SEM campaigns and reports.

Qualifications

Must Have

- Bachelor's degree/Master’s degree or equivalent practical experience.
- Experience of brand or business-to-business (B2B) marketing in a firm, agency, consulting firm, or other similar.
- Experience in creating and executing impact meaningful integrated marketing campaigns
- 3 years + of relevant experience in handling and implementing SEO & SEM strategy of large B2B or B2C corporate websites.
- Proven SEM experience managing ad campaigns across search engines.
- Understanding of digital marketing and managing SEO/SEM for an overall marketing initiatives.
- Up-to-date with the latest trends and best practices in SEO and SEM.
- Knowledge of technical aspects of SEO (HTML mark up, canonical URLs, etc) and the ability to implement as needed.
- Experience with bid management tools, especially Google Adwords.
- Experience with link building campaigns.
- Hands on experience in Analytics Tools such as Google Analytics or Adobe Analytics.
- Demonstrated ability to collaborate cross-functionally and drive meaningful business results
- Excellent communications skills both written and in delivering presentations
- Good use and knowledge of Microsoft Office, particularly PowerPoint and Excel

Job Type: Full time

Pay: ₹25,000.00 - ₹35,000.00 per month

Benefits:

- Work from home

Ability to commute/relocate:

- Bengaluru, Karnataka: Reliably commute or planning to relocate before starting work (Preferred)

Education:

- Bachelor's (Required)

Experience:

- Digital marketing: 2 years (Required)
- SEO: 2 years (Required)
- Social media management: 2 years (Required)

Work Location: In person

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