28 Sep
|
Rehabunified Private
|
India
28 Sep
Rehabunified Private
India
We are seeking a dynamic, results-driven Marketing Manager with a solid background in the healthcare industry. In this role, you will lead our brand’s digital presence, spearhead multi-channel social media campaigns, and elevate patient/customer experience (CX) through innovative communication channels like WhatsApp automation and targeted outreach.
If you have a passion for healthcare storytelling, patient advocacy, and digital engagement, we would love to meet you.
Key Responsibilities
- Social Media Marketing: Plan, develop, and execute end-to-end organic social media campaigns across platforms (LinkedIn, Instagram, Facebook, Twitter) to build brand awareness and drive patient acquisition.
- Customer Experience (CX) & Messaging: Design and manage personalized WhatsApp marketing campaigns, patient journey touchpoints, feedback loops, and retention initiatives to ensure an exceptional experience.
- Content Strategy: Collaborate with medical professionals, clinicians, and subject matter experts to create medically accurate, engaging, and compliant health education content, blogs, and ad copy.
- Campaign Analytics: Monitor, analyze, and report on key performance indicators (KPIs) including engagement rates, lead generation costs, ROI, and customer satisfaction (CSAT) scores.
- Cross-functional Collaboration: Work closely with sales, customer support, and clinical teams to align messaging, streamline inquiry handling, and resolve patient queries seamlessly.
- Compliance & Ethics:
Ensure all marketing collateral, social media posts, and messaging strictly adhere to healthcare advertising guidelines, patient privacy laws (e.g., HIPAA/local data privacy regulations), and ethical standards.
Requirements & Qualifications
- Experience: 3 to 6 years of proven experience in marketing, with at least 2+ years specifically within the healthcare, pharma, wellness, or health-tech sector.
- Digital Expertise: Hands-on experience running social media ad campaigns (Meta Ads Manager, LinkedIn Campaign Manager) and conversational marketing tools (WhatsApp Business API, CRM integrations).
- Communication Skills: Exceptional written and verbal communication skills with the ability to translate complex medical information into consumer-friendly messaging.
- Customer-Centric Mindset: A strong passion for patient experience, empathy in messaging, and feedback-driven campaign optimization.
- Education: Bachelor’s degree in Marketing, Communications, Business Administration, or a related healthcare field.
How to Apply
DM with your previous work done or portfolio, and also tell us why we should hire you?
Note: Candidates with prior experience handling WhatsApp marketing automation workflows for healthcare clinics, hospitals, or health-tech platforms will be given preference.
Pay: ₹15,000.00 - ₹30,000.00 per month
Experience:
- Marketing: 2 years (Required)
Work Location: Remote
📌 Social Media Management and Marketing Manager (India)
🏢 Rehabunified Private
📍 India