Key Responsibilities

Photography & Videography

 Capture high-quality photographs and videos for social media, marketing campaigns,

product promotions, and brand activities.

 Ensure all photos and videos align with the company's brand aesthetics, tone, and

messaging.

 Edit and enhance photographs and videos using tools such as Adobe Photoshop,

Lightroom, Premiere Pro, or similar software.

 Maintain consistency in editing style, colour grading, filters, aspect ratios, and overall

visual presentation.

 Prepare and optimize visual content according to the requirements of different social

media platforms.

Social Media & Content Management

 Create and maintain a monthly content calendar for multiple social media platforms.

 Develop engaging content including posts, stories, reels, videos, and promotional

creatives.

 Manage social media platforms such as Instagram, Facebook, LinkedIn, TikTok, and

YouTube.

 Research current social media trends and incorporate relevant trends into the content

strategy.

 Schedule and publish content using social media management tools such as Buffer,

Hootsuite, Later, or similar platforms.

 Ensure regular and consistent posting across all relevant digital channels.

 Monitor the performance of published content and improve the content strategy based on

analytics.

Customer Engagement

 Respond promptly and professionally to customer enquiries, messages, comments, and

DMs.

 Handle positive and negative customer feedback appropriately and escalate issues when

required.

 Engage with followers and build strong relationships with the online audience.

 Participate in relevant online discussions and activities to strengthen the brand

community.





 Maintain a positive and professional brand image across all digital platforms.

Analytics & Performance Monitoring

 Monitor social media performance, including reach, engagement, followers, views,

clicks, and growth.

 Analyze platform insights and identify opportunities to improve content performance.

 Prepare regular digital marketing and social media performance reports.

 Use data and analytics to optimize content and marketing strategies.

Paid Advertising

 Assist in creating and managing paid advertising campaigns on platforms such as

Facebook, Instagram, LinkedIn, and other relevant channels.

 Monitor advertising performance and track key metrics such as CTR, engagement, leads,

conversions, and other KPIs.

 Support optimization of paid campaigns to improve performance and achieve marketing

objectives.

Brand Management & Coordination

 Ensure all visual and written content is consistent with the company's brand identity and

communication style.

 Maintain consistency in brand messaging across social media and other marketing

channels.

 Collaborate with internal teams to understand product information, promotions, offers,

and marketing requirements.

 Support product launches, promotional campaigns, exhibitions, and other marketing

activities.

 Stay updated on digital marketing trends, social media algorithms, content formats, and

emerging platforms.

Skills Required

 Strong skills in photography and videography.





 Proficiency in photo and video editing software, such as Photoshop, Lightroom, Premiere

Pro, or equivalent tools.

 Valuable knowledge of social media platforms including Instagram, Facebook, LinkedIn,

TikTok, and YouTube.

 Strong content-creation and storytelling skills.

 Ability to create engaging posts, reels, stories, and short-form videos.

 Good understanding of social media trends and audience behaviour.

 Familiarity with social media management and scheduling tools such as Buffer,

Hootsuite, or Later.

 Ability to manage customer comments, DMs, and online engagement professionally.

 Ability to track, analyze, and interpret social media performance metrics.

 Creative thinking with a strong eye for visual presentation and branding.

 Good communication and interpersonal skills.

 Ability to work independently and manage multiple marketing activities.

 Proactive, self-motivated, and result-oriented approach.

Key Performance Indicators (KPIs)

 Growth in social media reach and engagement.

 Growth in followers and online audience.

 Quality and consistency of photos, videos, reels, and other content.

 Content posting frequency and adherence to the content calendar.

 Social media engagement and customer response rate.

 Performance of organic and paid campaigns.

 Leads and customer enquiries generated through digital channels.

 Improvement in brand visibility and online presence.

 Timely submission of performance reports.

 Successful execution of digital campaigns and product promotions.

Pay: ₹10,233.07 - ₹34,053.29 per month

Benefits:

- Health insurance
- Paid sick time

Work Location: In person

📌 Digital Marketing Executive (India)
🏢 koushika enterprises private
📍 India