Job description:

Digital Marketing Specialist Job Responsibilities:

1. Strong in Technical SEO

2. Good at link outreach and social media planning

3. Familiar with Google Analytics and webmaster tools

4. Good in troubleshooting, SEO, and ranking-related issues

5. Lead Generation in Google Ads, Meta & LinkedIn Ads (Strategies for Maximizing ROI)

6. Basic HTML knowledge

7. Create analytical reports to track and improve digital marketing efforts.

8. AI Optimization

9. Identify ranking drops & recovery strategies

10. ROI maximization & CPL reduction strategy

Qualifications & skills required for a digital marketing specialist

1. Minimum 4-8 years of experience as a digital marketing analyst

2. Ability to do research on the internet and prepare reliable data and reports

generation

3. Should have good experience in SEO tools (Ahrefs, SEMrush, Screaming Frog, etc.), webmaster tools,



Google Analytics, etc.

4. Experience in managing social media (Facebook, Google, Instagram)

5. Up-to-date with the latest trends and best practices in online marketing

Job Type: Full time

Pay: ₹38,000.00 - ₹60,000.00 per month

Schedule:

Day shift

Ability to commute/relocate:

Coimbatore - 641002, Tamil Nadu: Reliably commute or planning to relocate before starting work (Required)

Education:

Bachelor's (Preferred)

Experience:

SEO: 4-8 years (Preferred)

PPC Campaign Management: 3 years (preferred)

Total work: 4 - 8 years (preferred)

Job Type: Full-time

Work Location: In person

Pay: ₹38,000.00 - ₹60,000.00 per month

Work Location: In person

📌 Senior Digital Marketing Specialist (India)
🏢 Appac Mediatech
📍 India