Marketing Coordinator/Manager, Remote (India), Guru Diam

Compensation: ₹100,000 to ₹150,000/month · Full-time · Remote

Reports to: Founder

Availability: Must be online and responsive 10:00 AM to 6:00 PM New York time (EST/EDT), daily. Tasks are assigned directly by the Founder day-to-day, in real time. This is not an async role.

THE ROLE, IN ONE LINE

You get a marketing-related task from the Founder, any marketing-related task, every day. How you execute it is your call; that it gets done well is not. Nearly all of it runs through Claude.

WHAT YOU'LL OWN

Email marketing

Build and send campaigns/newsletters (promos, trade-show invites, new-collection drops)

Manage list segmentation (retailers vs. wholesale vs. B2C leads)

Set up automations, e.g., auto-send the rings/jewelry catalog when someone submits their email on the site

Track open/click performance and iterate on subject lines, sends, cadence

Catalog & print production

Build and revise product catalogs (rings, jewelry): category structure, correct shape/image labeling, copy edits, pricing/contact-info cleanup

Manage the outside catalog design vendor: push for turnaround, negotiate cost/quality

Website content ops

Edit and maintain landing pages (wholesale hub, trade-show pages, About Us, custom jewelry page)

Fix broken CTAs/links, wire up lead-capture and appointment-scheduling flows

Work directly in Figma and raw HTML exports to mock up and iterate on pages from feedback

Paid media support

Monitor and report on Google Ads / Meta Ads performance

Brief and coordinate with ads specialists/freelancers on campaign structure

Flag underperforming channels and propose new acquisition angles

Creative & content

Write ad concepts and copy (headline/sub/CTA) for paid social, carousel ads, and email

Source and direct photo/video assets,



including trade-show footage, into ad/carousel formats

Brief external creators/designers; bring 2 to 3 concept options before production

Trade show / event marketing

Produce booth materials: banners, posters, signage, acrylic lettering

Source and order physical booth elements (shelves, frames, mirrors, stickers) with correct specs

Vendor & freelancer management

QA third-party render vendors for accuracy

Chase and unblock external contractors; keep a running status list and proactively report progress

Occasional: creator/influencer sourcing

Identify and reach out to potential on-camera brand talent for content partnerships

REQUIREMENTS

Must already use Claude (Claude Code / claude.ai) fluently and daily. This is how virtually all work in this role gets done: content drafting, catalog editing, ad copy, page edits, task tracking. Not a "willing to learn AI tools" ask. They need to walk in already comfortable driving Claude for real work.

3 to 6 years in marketing production/coordination

B2B marketing experience strongly preferred (wholesale/trade audiences, not just D2C/consumer e-commerce)

Doesn't need diamond/jewelry industry background, but must be genuinely willing to learn the trade and adapt rapid

Hands-on with Figma + Canva/Photoshop, and an email platform (Klaviyo/Mailchimp or similar)

Comfortable reading Google/Meta Ads reports

Experience managing print production and vendor relationships

Strong written English





Self-directed. Takes a rough daily brief and turns it into finished output without hand-holding

Can commit to 10am to 6pm ET availability, daily

NICE TO HAVE

Jewelry/diamond industry exposure, basic video editing, Gujarati/Hindi fluency, B2B e-commerce or wholesale platform experience.

Pay: ₹100,000.00 - ₹150,000.00 per month

Application Question(s):

- Are you available to work 10:00 AM–6:00 PM New York time (EST/EDT), Monday–Friday, with real-time responsiveness during those hours?
- Do you currently use Claude (Anthropic's AI assistant/Claude Code) on a regular, daily basis for real work — not just occasional use?
- How many years of marketing experience do you have working with B2B or wholesale/trade clients (as opposed to purely

consumer/D2C marketing)?

- Have you managed an email marketing platform (e.g., Klaviyo, Mailchimp, or similar) end-to-end, building campaigns, segments, and automations, not just sending one-off emails?
- Have you used Figma and Canva (or Photoshop) to create or edit marketing assets/pages?
- This role is 100% remote from India, and requires being reachable via Slack/WhatsApp/phone throughout the workday for direct, same-day task assignments, not a fixed weekly project schedule. Are you comfortable working this way?
- What is your expected monthly salary in INR?
- This role covers tasks beyond a typical marketing coordinator scope, including trade show collateral, print production, and vendor coordination, in a B2B jewelry and diamond business you may be new to. Are you comfortable taking on tasks outside your core marketing background and learning the industry on the job?

Shift availability:

- Night Shift (Required)
- Overnight Shift (Required)

Work Location: Remote

📌 Marketing Coordinator/Manager (India)
🏢 Guru Diam
📍 India