# Job Description – Digital Marketing Executive (Teleshopping)

**Position:** Digital Marketing Manager

**Industry:** Teleshopping / E-commerce

**Experience:** 1–2 Years

**Employment Type:** Full-Time

**Location:** Indore, Madhya Pradesh

*About the Role*

We are looking for a results-driven **Digital Marketing Executive** with hands-on experience in **Meta Ads (Facebook & Instagram)**. Candidates who have previously worked in **teleshopping, e-commerce, D2C, or performance marketing** will be preferred.

*Key Responsibilities*

* Plan, create, manage, and optimize **Meta Ads campaigns** across Facebook and Instagram.

* Manage campaigns with a focus on **sales, leads, conversions, and ROI**.

* Conduct audience research and create appropriate targeting strategies.

* Set up and manage different campaign objectives, audiences, creatives, and ad sets.

* Monitor key performance metrics such as **CTR, CPC, CPM, CPL, CPA, ROAS, conversions, and revenue**.

* Analyze campaign performance and make data-driven optimization decisions.

* Test different **ad creatives, copy, audiences, placements, and campaign strategies**.

* Coordinate with the creative/content team to develop high-performing ad creatives, videos, and copy.





* Track campaign budgets and ensure efficient utilization of advertising spend.

* Identify winning campaigns and creatives and work on scaling them.

* Prepare regular performance reports and share insights with management.

* Monitor competitors and identify new trends, offers, creatives, and advertising strategies.

* Stay updated with changes in **Meta Ads Manager, Facebook/Instagram advertising policies, and digital marketing trends**.

**Candidates with experience in the following areas will be preferred:**

* **Teleshopping / TV shopping**

* **D2C brands**

* **E-commerce**

* Performance marketing

* Consumer products / direct-response marketing

* Lead generation and conversion-focused advertising

*Required Skills*

* Solid hands-on knowledge of **Meta Ads Manager**

* Facebook & Instagram advertising

* Campaign creation and optimization

* Audience targeting and retargeting

* Conversion and performance tracking

* Budget management

* Data analysis and reporting

* A/B testing

* Basic understanding of marketing funnels

* Good analytical and problem-solving skills

* Ability to work with creative and sales teams

.

Pay: ₹14,585.33 - ₹25,000.00 per month

Work Location: In person

📌 Digital Marketing Manager (E-Commerece / Teleshopping) (India)
🏢 Pheonix Capital Research
📍 India