Profile: Performance Marketing Executive

Experience:

2+ years of experience in Performance Marketing, Digital Marketing, Growth Marketing, or a similar role. Hands-on experience with Google Ads, Meta Ads, or other paid advertising platforms. Roles:

Plan, launch, manage, and optimize campaigns across Google Ads, Meta Ads, and other paid channels. Manage campaign budgets, targeting, bidding, audiences, and creatives. Track and optimize CAC, CPA, CPL, ROAS, CTR, CPC, and conversion rates. Conduct A/B testing of audiences, creatives, messaging, campaigns, and landing pages. Analyze website and marketing performance using GA4, Microsoft Clarity, dashboards, Excel/Google Sheets, and similar tools. Track the complete funnel from acquisition to signup, activation,



conversion, and retention. Identify funnel drop-offs and implement conversion-rate and user-journey improvements. Conduct SEO, keyword, and competitor research to identify organic growth opportunities. Build performance reports and dashboards and convert data into actionable insights. Plan and execute growth experiments and measure their impact. Research and test current customer acquisition and growth opportunities. Qualification:

Bachelor’s degree in Marketing, Digital Marketing, Business, or a related field.

📌 Performance Marketing Executive-Surat-10.8 LPA (India)
🏢 Rishi Jobs
📍 India