Senior Manager – International Sales & Marketing

Location: Pune

Experience: 8–10+ Years

Industry: IT Services, Software Products, AI & Digital Solutions

Employment Type: Full-Time

Department: Sales & Marketing

Role Overview

We are looking for an experienced Senior Manager – International Sales & Marketing to lead and develop the organization's international sales and marketing strategy across global and domestic markets.

The ideal candidate will be responsible for developing the Go-to-Market (GTM) strategy, international market expansion, revenue growth, strategic account development, sales pipeline, marketing direction, partnerships, and team leadership.

This role requires a strategic business leader who can identify current market opportunities, understand industry and customer trends, establish the organization's market positioning, build high-value relationships with international decision-makers, and create a scalable sales and marketing function.

The candidate will work closely with the CEO/Business Leadership, Product, Technology, Pre-Sales, Delivery, and Marketing teams to translate business objectives into measurable international growth initiatives.

Key Responsibilities1. International Sales & GTM Strategy

- Develop and own the organization's international sales and Go-to-Market (GTM) strategy.
- Define market-entry strategies for the US, UK, Europe, Middle East, and other high-potential international markets.
- Identify target industries, customer segments, buyer personas, geographic markets, and strategic accounts.
- Develop short-term and long-term strategies for revenue growth, client acquisition, market expansion, and customer retention.
- Establish sales methodologies, processes, sales stages, and business development frameworks.
- Define market positioning and value propositions for IT services, software products, SaaS, AI solutions, and digital transformation offerings.
- Continuously evaluate and refine the GTM strategy based on market response, business performance, and changing customer requirements.

2. Market Intelligence & Business Strategy

- Conduct ongoing analysis of international markets, industry trends, customer needs, competitors, pricing models, and emerging technologies.
- Identify new business opportunities and potential high-growth markets.
- Develop competitive intelligence and market-entry recommendations for leadership.
- Analyze industry developments in AI, SaaS, enterprise software, digital transformation, and IT services.
- Identify gaps in the company's offerings and collaborate with internal teams to develop suitable solutions and positioning.
- Provide strategic recommendations to senior management based on market and sales data.

3. Revenue & Business Development

- Own international business development and contribute directly to revenue and business growth targets.
- Build and manage a healthy international sales pipeline across multiple markets.
- Develop strategic relationships with CXOs, CTOs, CIOs, founders, IT heads, procurement leaders, and other key decision-makers.
- Lead high-value sales opportunities from strategic prospecting through discovery, proposal, negotiation, and closure.
- Develop enterprise accounts and strategic customer relationships.
- Drive upselling, cross-selling, account expansion, and long-term client relationships.
- Establish and manage strategic partnerships, referral networks, channel partners, technology partners, and alliances.
- Develop strategies to increase customer acquisition, retention, and account value.

4. Sales & Marketing Team Leadership

- Build, mentor, and lead the international sales, business development, and marketing team.
- Define team structures, responsibilities, targets, KPIs,



and performance expectations.
- Establish sales and marketing processes that can scale with organizational growth.
- Coach team members on prospecting, consultative selling, negotiation, enterprise sales, account management, and client communication.
- Review individual and team performance and provide strategic direction.
- Build a culture of accountability, performance, collaboration, and continuous improvement.
- Identify hiring requirements and support recruitment of key sales and marketing talent.

5. Marketing Strategy & Brand Positioning

- Define the overall international marketing strategy in alignment with business and revenue objectives.
- Develop strategies for brand positioning, thought leadership, demand generation, and market visibility.
- Guide the development of:
- Case studies
- Sales presentations
- Product/service positioning
- Whitepapers
- Industry content
- Website and landing-page messaging
- LinkedIn and social media strategy
- Email marketing campaigns
- Account-Based Marketing (ABM) initiatives
- Ensure marketing activities are aligned with target markets, industries, customer segments, and sales objectives.
- Work with the marketing team to measure campaign effectiveness and optimize marketing investments.

6. Digital Sales & AI-Enabled Business Development

- Establish an effective digital prospecting and demand-generation strategy using platforms such as LinkedIn, Sales Navigator, Apollo, CRM systems, email marketing platforms, and other sales intelligence tools.
- Identify opportunities to use AI tools and automation to improve lead generation, personalization, market research, sales productivity, and customer engagement.
- Guide the team in effective use of tools such as ChatGPT, Claude, Gemini, CRM platforms, sales intelligence platforms, and marketing automation tools.
- Evaluate new technologies and tools that can improve sales and marketing efficiency.

7. International Events & Strategic Networking

- Develop the organization's strategy for participation in international exhibitions, conferences, trade shows, business forums, networking events, and industry events.
- Identify events that align with target markets, industries, and business objectives.
- Build strategic relationships through industry associations, conferences, CXO forums, and business networks.
- Evaluate event ROI and convert event participation into measurable business opportunities.

8. Strategic Accounts & Client Relationships

- Develop and manage strategic accounts and high-value international relationships.
- Build long-term relationships with enterprise customers and key decision-makers.
- Participate in strategic client meetings, business reviews, negotiations, and solution discussions.
- Understand customer business challenges and work with technical/pre-sales teams to develop appropriate solutions.
- Ensure strong coordination between sales, pre-sales, delivery, product, and technology teams.

9. Sales Operations, Forecasting & Performance Management

- Establish and monitor sales KPIs, revenue targets, pipeline metrics, conversion rates, and customer acquisition metrics.
- Maintain accurate CRM data and ensure effective sales pipeline management.
- Develop regular sales forecasts and business performance reports for senior management.




- Analyze sales performance and identify areas for improvement.
- Establish dashboards and reporting mechanisms for international sales and marketing performance.
- Monitor marketing and campaign ROI and ensure resources are allocated effectively.

Required Qualifications & Experience

- 8–10+ years of experience in B2B international sales, business development, sales strategy, or sales & marketing leadership.
- Proven experience in IT Services, Software Products, SaaS, AI Solutions, Digital Transformation, Cloud, or Enterprise Technology.
- Demonstrated experience developing and executing international Go-to-Market strategies.
- Strong experience in building and managing international sales pipelines.
- Experience managing and mentoring sales/business development and/or marketing teams.
- Proven experience working with international markets, particularly the US, UK, Europe, Middle East, or other global markets.
- Experience managing enterprise-level sales cycles and strategic accounts.
- Strong understanding of B2B technology sales and consultative selling.
- Experience developing strategic partnerships, alliances, and channel relationships.
- Strong understanding of CRM, sales intelligence, digital marketing, ABM, and sales automation platforms.
- Excellent business communication and presentation skills.

Preferred Experience

- Experience in AI, SaaS, enterprise software, IT services, cloud, digital transformation, or emerging technologies.
- Experience in international market expansion and new-market entry.
- Experience developing and implementing GTM strategies from the ground up.
- Experience managing international exhibitions, conferences, and industry events.
- Experience with Account-Based Marketing (ABM) and enterprise demand generation.
- Experience building sales teams and scalable sales processes.
- Existing international business network or enterprise-level client relationships.
- Experience using AI-driven sales and marketing technologies.

Key Leadership Competencies

- Strategic thinking and business planning
- International market development
- Go-to-Market strategy
- Revenue and growth management
- Enterprise sales
- Team leadership and mentoring
- Strategic account management
- Negotiation and relationship management
- Market and competitive intelligence
- Data-driven decision-making
- Cross-functional leadership
- Commercial and financial understanding
- Strong executive communication

Key Success Metrics

The success of this role will be measured through:

- International revenue growth
- New international markets entered
- Qualified sales pipeline generated
- New enterprise clients acquired
- Strategic accounts developed
- Pipeline-to-revenue conversion
- Average deal value
- Customer acquisition and retention
- Strategic partnerships established
- Sales team productivity and performance
- Marketing-generated business opportunities
- Campaign and event ROI
- GTM strategy execution and market penetration

Role Expectations

The successful candidate will be expected to operate as a strategic business leader rather than only an individual sales contributor.

The role will focus on building a scalable international sales and marketing function, identifying new growth opportunities, developing market strategy, strengthening the company's global positioning, building strategic relationships, and leading teams toward measurable business outcomes.

The candidate should be capable of moving from strategy to execution, while ensuring that day-to-day campaign execution and prospecting activities are effectively managed by the respective sales and marketing teams.

Share your resume- [email protected]

Pay: ₹800,000.00 - ₹1,000,000.00 per year

Work Location: In person

📌 Senior Manager – International Sales & Marketing (India)
🏢 EncureIT Systems Private
📍 India