We are seeking an experienced and strategic Social Media Strategist with 8+ years of experience in social media, digital communication, political campaigns, public affairs, or related fields.

The role involves developing and executing end-to-end social media strategies for organizations and public campaigns, with a focus on audience engagement, digital presence, issue-based communication, and campaign execution across major digital platforms.

Key Responsibilities

Strategy & Campaign Planning

- Develop and execute comprehensive social media strategies for leaders, organizations, and campaigns.
- Build short-term and long-term digital communication strategies aligned with campaign objectives and public outreach goals.
- Plan platform-specific strategies for Facebook, Instagram, X (Twitter), YouTube, and other relevant platforms.
- Develop campaign themes, messaging frameworks, communication plans, and content strategies.

Content & Creative Strategy

- Lead overall content strategy and editorial calendars in coordination with content writers, designers, and video teams.
- Provide strategic direction for posts, reels, videos, graphics, captions, hooks, headlines, and campaign creatives.
- Ensure consistency in campaign messaging, tone, positioning, and visual communication.
- Develop content strategies around public issues, political developments, events, campaigns, and trending topics.

Paid & Organic Campaign Management

- Plan, launch, monitor, and optimize paid and organic social media campaigns.
- Manage Meta Ads and other relevant digital advertising platforms.
- Develop audience targeting, retargeting, segmentation, and campaign optimization strategies.
- Conduct A/B testing of creatives, messaging,



audiences, placements, and campaign formats.
- Monitor campaign budgets and optimize spending based on performance.

Political & Audience Intelligence

- Monitor political conversations, public sentiment, audience behavior, trending issues, and emerging digital narratives.
- Track competitors, political communication trends, and relevant social media activity.
- Identify opportunities for timely content, digital engagement, and audience growth.
- Analyze campaign and content performance to provide actionable strategic recommendations.

Analytics & Reporting

- Monitor key performance metrics including reach, impressions, engagement, video views, follower growth, CTR, CPC, CPL, CPA, and other relevant campaign metrics.
- Prepare daily, weekly, and monthly performance reports with strategic insights.
- Analyze campaign data and recommend improvements to content, targeting, messaging, and media strategy.
- Track overall social media growth and campaign performance against defined objectives.

Team & Stakeholder Management

- Lead and coordinate with content writers, graphic designers, video editors, social media executives, and digital campaign teams.
- Coordinate with political campaign teams, leadership, agencies, and other stakeholders for smooth execution.




- Review and guide team deliverables to ensure quality and timely execution.
- Manage multiple campaigns and projects simultaneously under tight deadlines.

Trends & Digital Innovation

- Stay updated with social media algorithms, platform updates, digital trends, emerging formats, and political communication practices.
- Identify new platforms, tools, content formats, and digital opportunities relevant to political campaigns.
- Continuously improve campaign strategies based on performance data, audience response, and changing digital trends.

Requirements & Qualifications

- 8+ years of experience in Social Media Marketing, Digital Strategy, Political Communication, Political Campaigns, Public Affairs, or related fields.
- Proven experience handling leaders, political organizations, public figures, advocacy campaigns, or election-related digital campaigns will be preferred.
- Strong expertise in Meta Ads Manager, Facebook, Instagram, X (Twitter), YouTube, and other major social media platforms.
- Strong understanding of paid media, organic growth, audience targeting, retargeting, and performance marketing.
- Robust analytical and data interpretation skills.
- Excellent understanding of content strategy, creative storytelling, campaign messaging, and digital communication.
- Strong leadership, team management, stakeholder coordination, and project management skills.
- Ability to manage multiple campaigns, teams, and high-priority deliverables simultaneously.
- Strong communication skills with the ability to work in a fast-paced political campaign environment.

Pay: Up to ₹50,000.00 per month

Work Location: In person

📌 Social Media Strategist (Bhopal)
🏢 Akalp Technomedia Solutions
📍 Bhopal