We are currently hiring for the role of sales and marketing executive for a high-end urban bags and luggage brand. We sell directly to both customers and to businesses. We need someone to get early traction and build a repeatable growth engine.

You will be responsible for growing revenue across both consumer and business channels, online and offline.

In the same week you might write a landing page, brief a photographer, run a paid campaign, cold-call a prospect, pitch a boutique retailer, send a quote for 500 custom-branded backpacks, work a booth at a trade show, and close a deal.

This is a hands-on role. There's no existing team or playbook. You'll figure out which channels work, build them yourself, and eventually hire the people who help you scale them.

Key tasks

Grow a waitlist and email list through a pre-launch landing page, social content, giveaways, and referral incentives.

Build our social presence from zero on Instagram, YouTube, and Twitter, using prototypes, samples, product content, lifestyle imagery, behind-the-scenes content from design and production, and user-generated content.

Launch and manage influencer, creator, and affiliate partnerships, especially in travel, outdoor, and lifestyle niches. Pitch the story to media, bloggers,



and gift guides to secure launch coverage.

Build and manage wholesale relationships with retailers, from independent boutiques and outdoor shops to travel stores and department stores.

Open conversations with corporate buyers for gifting, employee kits, and custom-branded orders, and land early pre-orders where possible.

Develop a corporate sales channel for gifting, employee welcome kits, event merchandise, and custom-branded products.

What we look for

Experience in sales, marketing, or growth for a consumer product brand, ideally in bags, apparel, footwear, outdoor, or lifestyle goods.

Hands-on experience growing a direct-to-consumer brand online, including e-commerce, paid social, and email.

A track record of selling to retail buyers or corporate clients, including negotiating wholesale or bulk deals.

A robust eye for visual content and brand, with the ability to direct photographers, designers, and creators.

Existing relationships with retail buyers, corporate procurement teams, or promotional product distributors.

Pay: ₹25,000.00 - ₹50,000.00 per month

Benefits:

- Paid sick time
- Paid time off

Work Location: In person

📌 Sales and Marketing Specialist (India)
🏢 Alpin Enterprises
📍 India