KEY RESULT AREAS (KRA)Digital Marketing SpecialistShankara Superspeciality Hospital1. Digital Presence & Brand Management

- Manage and strengthen the hospital’s digital presence across website, Google Business Profile, social media and other relevant platforms.
- Ensure consistent use of hospital branding, logo, communication style and approved content.
- Maintain updated information regarding departments, consultants, services, facilities, health packages and hospital activities.
- Monitor online reputation, reviews, comments and public feedback.

2. Social Media Management

- Plan, create and publish regular content on platforms such as Instagram, Facebook, YouTube and LinkedIn.
- Prepare monthly social media content calendars.
- Promote hospital services, specialist consultations, health awareness programmes, camps, achievements, events and patient education initiatives.
- Coordinate with doctors and departments for accurate and timely content.
- Monitor engagement, reach, followers, shares, comments and other relevant metrics.

3. Lead Generation & Patient Enquiry Management

- Develop digital campaigns to generate enquiries for consultations, health check-ups, procedures, packages and other hospital services.
- Track enquiries received through digital channels.
- Coordinate with the concerned departments/CRM team for timely follow-up and conversion.
- Maintain campaign-wise lead records and prepare lead conversion reports.
- Identify high-performing digital sources and optimize campaigns accordingly.

4. Performance Marketing

- Plan and execute paid campaigns through Google Ads, Meta Ads and other approved digital platforms.
- Develop campaigns based on specialty, location, service and target audience.
- Monitor campaign budget, cost per lead, impressions, clicks, conversions and ROI/ROAS where applicable.
- Conduct A/B testing of creatives, audience segments, headlines and landing pages.
- Optimize campaigns based on performance data.

5. Search Engine Optimization (SEO)

- Improve the hospital website’s organic search visibility.
- Conduct keyword research related to hospital specialties, doctors, treatments and healthcare services.




- Coordinate website content, blogs, landing pages and technical SEO activities.
- Monitor search rankings, organic traffic, enquiries and other SEO performance indicators.
- Identify opportunities to improve local search visibility.

6. Website & Content Management

- Ensure hospital website content is accurate, current and professionally presented.
- Coordinate updates relating to doctors, departments, services, facilities, packages, contact details and events.
- Develop healthcare blogs, articles, FAQs and patient education content.
- Ensure content is medically accurate and approved by the concerned authority before publication.
- Monitor website traffic, user behaviour and conversion performance.

7. Creative Content & Video Marketing

- Coordinate the creation of posters, reels, videos, banners, infographics and other digital creatives.
- Develop doctor introduction videos, patient education videos, health tips, procedure-related content and hospital activity videos.
- Maintain a structured digital content library.
- Ensure all patient-related photographs/videos are used only with appropriate consent and hospital approval.

8. Online Reputation Management

- Monitor Google reviews and other online feedback platforms.
- Coordinate appropriate responses to patient reviews and enquiries as per hospital policy.
- Escalate complaints or sensitive patient issues to the concerned authority.
- Track online reputation trends and prepare periodic reports.

9. Doctor & Specialty Promotion

- Develop digital marketing plans for individual specialties and consultants.
- Promote recent consultants, OPD schedules, specialty services, procedures and health programmes.
- Coordinate with doctors/HODs for educational and promotional content.




- Support digital campaigns for specialties requiring increased patient awareness or appointment enquiries.

10. Corporate & Institutional Digital Promotion

- Support digital promotion of corporate health check-up programmes, hospital tie-ups, TPA/insurance services and institutional healthcare initiatives.
- Develop digital communication material for corporate clients and business partners.
- Support the Corporate Relationship/Marketing team with digital campaigns and promotional material.

11. Analytics & Reporting

- Prepare weekly/monthly digital marketing performance reports.
- Track:
- Website traffic
- Social media reach and engagement
- Followers growth
- Leads generated
- Appointment enquiries
- Campaign conversions
- Cost per lead
- Google Business Profile performance
- SEO performance
- Present key findings and corrective/action plans to management.

12. Campaign Planning & Execution

- Develop monthly and quarterly digital marketing plans.
- Plan campaigns around health days, medical awareness programmes, hospital events, health camps and specialty promotions.
- Ensure timely execution of campaigns and promotional activities.
- Coordinate with internal departments, doctors, designers, agencies and vendors.

13. Compliance & Healthcare Communication

- Ensure all digital content follows hospital policies and applicable healthcare advertising/communication requirements.
- Avoid misleading claims, guaranteed treatment outcomes or unverified medical information.
- Obtain required approval before publishing sensitive medical, patient or doctor-related content.
- Maintain confidentiality of patient information and hospital data.

14. Competitor & Market Monitoring

- Monitor digital activities of competing hospitals and healthcare organizations.
- Track emerging digital marketing trends, content formats and patient engagement practices.
- Submit periodic observations and recommendations to management.

Pay: ₹15,000.00 - ₹25,000.00 per month

Application Question(s):

- How many years of _____ experience do you have?

Experience:

- Digital marketing: 5 years (Required)

Work Location: In person

📌 Digital Marketing Specialist (India)
🏢 Shankara Superspeciality Hospital
📍 India