About Techolas Technologies

Techolas Calicut is recognized as one of the best software training institutes in Kerala, offering industry-focused IT courses that transform students into job-ready professionals. With a strong commitment to practical learning, live projects, and corporate-style training, Techolas bridges the gap between academic education and real-world IT industry requirements. Our programs in Data Science, Data Analytics, Python Full Stack, MERN Stack, Software Testing, and Business Analytics are designed to meet global industry standards and prepare learners for competitive IT careers.

Role Overview

We are seeking a data-driven and results-oriented Performance Marketer to plan, execute, and optimize paid campaigns across Meta Ads and Google Ads. This role is critical in driving lead generation, improving campaign efficiency, and ensuring measurable ROI through continuous optimization and collaboration with the creative and content teams.
What You'll Do

- Own and manage Meta Ads, Google Ads, and other paid campaigns from strategy to execution.
- Develop performance marketing strategies focused on lead generation and student enrolments.
- Monitor and optimize CPL, CPA, CTR, Conversion Rate, ROAS, and Lead Quality. Conduct continuous A/B testing across creatives, ad copies, audiences, landing pages, and campaign strategies.
- Identify high-performing audiences and scale campaigns while maintaining cost efficiency.
- Work closely with the Creative, Content, Social Media, and Business Development teams to build high-converting campaigns.
- Analyze campaign data and turn insights into clear, actionable strategies.




- Track lead quality and work with the sales team to improve lead-to-enrolment conversion rates.
- Manage campaign budgets and allocate spending based on performance.
- Explore new platforms, targeting strategies, and acquisition opportunities.
- Prepare performance reports and present campaign insights to the management team.
- Stay ahead of digital advertising trends, platform updates, and emerging performance marketing strategies

Requirements

- 1–3 years of hands-on experience in performance marketing, preferably in EdTech, education, SaaS, or a lead-generation-driven business.
- Strong practical experience with Meta Ads and Google Ads.
- Valuable understanding of conversion tracking, remarketing, audience targeting, and campaign optimization.
- Strong analytical and data interpretation skills.
- Experience with Google Analytics, Google Tag Manager, Meta Pixel, and other tracking tools is preferred.
- Ability to analyze campaign data and make data-driven decisions.
- Strong understanding of digital marketing funnels and lead-generation strategies. Good communication and teamwork skills.
- Ability to manage multiple campaigns and meet performance targets.

You'll Be a Great Fit If You

- Think beyond clicks and impressions and focus on actual business outcomes. Enjoy testing new ideas and finding what works.
- Can look at a campaign dashboard and immediately identify what needs to change.
- Are comfortable taking ownership of budgets and performance.
- Believe that every campaign can be improved through data + creativity + continuous testing. Created by Approved by HR Executive

Work Location: In person

📌 Performance Marketer (India)
🏢 TECHOLAS TECHNOLOGIES
📍 India