Job Description

Commercial Responsibilities:

- Increasing revenue by achieving sales objectives in existing & new accounts.

- Create and manage territory and account strategies to deliver on price and product mix objectives.

- Provide product recommendations, samples, technical support, pricing and service information on demand.

- Provide product quotes and actively utilize value-selling tools and skills.

- Establish pricing programs and strategies. Secure optimum product positioning within target accounts.

- Uncover and assess customer needs and develop and execute Value Proposition (Aligning Value).

- Demonstrate products and/or services and provide assistance in the best application of product and/or services.

Territory Development:

- Participate in territory planning, customer planning and territory reviews. Develop and present SWOT analysis and make recommendations on products and growth opportunities.

- Proactively identify new business partners using screening techniques, referrals, and prospecting to potential customers within territory.

- Experience in accurately forecasting and managing the sales of a high growth business.

- Prepare monthly and quarterly sales reports and submit their findings and analysis to the team and management.





- Develop a thorough understanding of market conditions (e.g., current customers, potential customers, competitors) in assigned territory, and develop a strategy to achieve revenue goals.

- Conduct territory analysis and planning to enable appropriate allocation of time to accounts and customers.

- Maintain customer profiles and supply agreements.

Channel Management:

- Channel or Key Accounts Specific: Responsible for selling to a designated channel. May identify new opportunities within the channel for potential business. Also responsible for needs analysis, development, negotiation, sale, delivery, and post-sale services to a group of clients.

- Responsible for securing and maintaining distribution of products and/or services and maintaining effective agreements.

- Use channel management skills to plan and execute channel marketing/growth programs for the distributors.

New Product Launch:

- New product Development along with Product Management & NPD for the potential enquiries from the customers / Market.

- Promote and launch our recent product lines by coordinating with internal and external partners.

📌 Area Sales Manager -Performance Tapes, North India (Gurugram)
🏢 Avery Dennison
📍 Gurugram