Paid Ads Executive

Start Date

Starts Immediately

CTC (ANNUAL)

Competitive salary Market-competitive salary

Experience

1 year(s)

1 year(s)

Apply By

Not Provided

Posted today

Job

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About the job

Role OverviewWe are looking for a motivated and detail-oriented Paid Ads Executive with around 1 year of hands-on experience in managing and optimizing paid advertising campaigns across platforms such as Google Ads, Meta Ads, and LinkedIn Ads. The ideal candidate should have a good understanding of performance marketing, campaign optimization, audience targeting, and performance analysis.

Responsibilities

Set up, manage, and monitor PPC campaigns across Google Ads, Meta Ads, and LinkedIn Ads.

- Conduct keyword research, audience targeting, campaign structuring, and budget allocation.
- Monitor campaign performance and optimize campaigns based on key metrics such as CTR, CPC, CPA, ROAS, and conversions.
- Analyze campaign data using Google Analytics, Google Ads, Meta Ads Manager, and other relevant tools.
- Perform A/B testing of ad creatives, ad copies, audiences, and campaign strategies.
- Identify performance trends and recommend improvements to achieve campaign objectives.
- Prepare weekly and monthly paid advertising performance reports.
- Conduct competitor analysis and market research to identify new opportunities.
- Coordinate with content, design, and SEO teams for ad creatives, landing pages, and campaign requirements.
- Maintain campaign documentation and ensure campaigns are aligned with client/business objectives.
- Stay updated with changes in advertising platforms,



industry trends, and best practices.
- Qualifications1 year of hands-on experience in Paid Ads / Performance Marketing.
- Good understanding of PPC, SEM, SMM, and digital marketing concepts.
- Practical experience with Google Ads and Meta Ads Manager; LinkedIn Ads experience is an advantage.
- Familiarity with Google Analytics / GA4 and campaign reporting tools.
- Strong analytical and problem-solving skills.
- Understanding of key performance metrics such as CTR, CPC, CPA, ROAS, and conversion rate.
- Good communication and organizational skills.
- Ability to manage multiple campaigns and priorities in a fast-paced environment.
- Proactive attitude with a strong willingness to learn and improve campaign performance.
- Ability to work effectively as part of a team.

Earn certifications in these skills

+ 1 more skills

Who can apply

Only those candidates can apply who:

1. have minimum 1 years of experience

Salary

Probation:

Duration:

Salary during probation:

After probation:

Annual CTC: Competitive salary

Number of openings

1

Editor’s note

Information above is Internshala's interpretation and paraphrasing of what we found on the shared link.

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📌 Paid Ads Executive (Kerala)
🏢 Planet Media India
📍 Kerala