Social Media & Communications OfficerDepartment: Marketing & Communications / AdministrationReporting To: Head – Marketing & CommunicationsLocation: P P Savani UniversityJob PurposeTo manage the University's social media presence and digital communications, strengthen the University's brand image, and effectively showcase academic, research, student, faculty, and institutional achievements.Key Responsibilities- Manage and maintain official social media platforms including Instagram, Facebook, LinkedIn, YouTube, and other relevant channels.- Develop and publish engaging content related to university events, achievements, admissions, student activities, faculty achievements, research, placements, and campus life.- Prepare social media posts, captions, creatives, reels, videos, and other digital content.- Coordinate with various Schools and Departments to collect relevant updates, photographs, videos, and success stories.- Cover important University events and coordinate photography/videography requirements.- Plan and maintain a monthly social media content calendar.- Monitor social media engagement, reach, followers, and other performance metrics and prepare periodic reports.- Respond to comments, messages,



and queries professionally and coordinate with concerned departments where required.- Identify current social media trends and implement suitable content strategies to increase engagement and visibility.- Ensure all communication follows the University's branding, tone, guidelines, and approval processes.- Support admission campaigns, institutional campaigns, celebrations, awareness campaigns, and promotional activities.- Coordinate with graphic designers, video editors, photographers, and external agencies, wherever required.- Monitor the University's online reputation and highlight positive institutional achievements and stories.- Maintain an organized digital repository of photographs, videos, creatives, and other communication materials.Key Skills & Competencies:- Excellent written and verbal communication skills.- Strong knowledge of social media platforms and digital communication.- Good content writing, storytelling, and caption-writing skills.- Understanding of social media trends, analytics, and engagement strategies.- Basic knowledge of Canva, Photoshop, CapCut, Premiere Pro, or similar tools will be an advantage.- Creative mindset with strong attention to detail.- Valuable coordination and interpersonal skills.- Ability to work under deadlines and manage multiple activities simultaneously.

📌 Social Media & Communications Officer (Rajkot)
🏢 P P Savani University
📍 Rajkot