Job Description – Manager / Senior Manager – B2B SalesCompany: Westway Electronics Ltd.Location: Noida, Uttar PradeshDepartment: B2B SalesReporting To: Managing Director / Head – SalesExperience: 5–10 YearsTravel: 10–15 days/month, Pan-IndiaAbout the RoleWe are looking for a Manager / Senior Manager – B2B Sales with solid experience in B2B Sales, OEM/ODM and consumer electronics/appliance manufacturing, particularly LED TV, Washing Machine, Air Cooler or similar large home appliances.The candidate will be responsible for driving B2B/ODM/OEM business, developing new customers and managing key accounts.Key ResponsibilitiesIdentify and close OEM/ODM B2B business with Indian and international brands, private labels and importers.Develop and manage sales pipeline, order-book targets and sales forecasts.Handle commercial negotiations including BOM-based pricing, MOQ, payment terms, LD and warranty terms.Coordinate with Engineering, Sourcing and Costing teams to develop feasible and profitable quotations.Manage key accounts from NPI/sample approval to PO, production, dispatch and after-sales coordination.Track competitor pricing, ODM activities, component/panel price movements and market trends.Develop institutional and government/tender business wherever applicable.Maintain CRM, pricing approvals,



collections and DSO.Must-Have Experience & SkillsB2B Sales experience is MANDATORY.5–10 years of B2B / OEM / ODM / Institutional Sales experience specifically in:LED TVWashing MachinesAir CoolersConsumer Electronics / Large Home AppliancesStrong experience in business development and key account management.Existing relationships with brand owners, buying houses, LFR/e-commerce category teams or large distributors.Good understanding of BOM, costing, landed cost and product specifications.Strong commercial negotiation and pricing skills.Knowledge of BIS, energy labelling, PLI and applicable import-duty structures.Strong customer relationship management and cross-functional coordination.Graduate; MBA preferred.Willingness to travel 10–15 days per month.Important – Mandatory RequirementB2B Sales experience is strictly mandatory. Candidates with only retail sales, dealer/distributor sales or channel sales experience and without relevant B2B/OEM/ODM experience will not be considered.Ideal Candidate ProfileCandidates currently working with consumer electronics, home appliance, LED TV, washing machine, air cooler or large plastic/electronic appliance manufacturers in B2B/OEM/ODM sales roles will be preferred.Interested candidates can share their updated resume on -

📌 Manager/Senior Manager,B Sales (Consumer Electronics & Appliances) (Faridabad)
🏢 WESTWAY ELECTRONICS
📍 Faridabad