Company : Client of Adecco -US based Ecommerce Gemstone Jewelry

nTitle: Sr.Social Media Manager

nExperience : 8-14years

nLocation: Jaipur, Rajasthan

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nStrategic Responsibilities

n1. Brand Architecture & Campaign Strategy

n● Strategic Vision: Design and implement multi-channel social media strategies that challenge the status quo in the jewelry industry.

n● Brand Consistency: Serve as the custodian of brand voice, ensuring every communication reflects company's luxury positioning and heritage.

n● Ad Spend & Resource Allocation: Strategically plan and allocate the social media budget across organic and paid channels (Facebook, Instagram, Pinterest, LinkedIn, YouTube) to ensure maximum market penetration.

n● ROAS-Driven Performance: Design and manage social advertisement campaigns with a primary focus on driving sales, revenue, and high Return on Ad Spend (ROAS).

n● Full-Funnel Integration: Develop original concepts for organic and paid campaigns across Instagram, Facebook, LinkedIn, Pinterest, and YouTube to drive both awareness and sales.

n● Competitive Intelligence: Conduct high-level research and competitor monitoring to identify market gaps and white-space opportunities.

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n2. Content Engineering & Creative Leadership

n● Narrative Development: Adapt complex creative briefs into persuasive communication ideas and explicit, concise copy.

n● Video & Script Strategy: Lead the creation of video scripts and high-impact concepts designed for maximum engagement and viral potential.

n● Creative Direction: Understand and implement different language styles to appeal to diverse global luxury markets.

n● Review Excellence:



Establish a rigorous self-editing and content review process to ensure high-quality output with minimal rework.

n● Engagement Rate Optimization: Drive original concepts and execution activities (tweeting, sharing, engaging) designed specifically to increase social reach and deepen audience engagement.

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n3. Performance Intelligence & Data Analytics

n● Insight-Driven Strategy: Analyze interaction data and customer visits to create comprehensive reports that pivot and improve future marketing strategies.

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n● KPI Ownership: Define and track critical social media KPIs and web traffic metrics, reporting progress directly to senior marketing management.

n● Optimization: Use data-backed insights to optimize copy, landing pages, and posts based on specific target audience behavior.

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n4. Ecosystem & Influence Management

n● Influencer Partnership: Strategically identify and handle high-level influencer marketing campaigns to amplify brand reach.

n● Platform Innovation: Lead the brand’s expansion into new and emerging social platforms while optimizing presence on existing channels.

n● Advertising Strategy: Oversee social media advertisement and budget allocation to strategically amplify high-priority campaigns.

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n5. Leadership

n● Branding Mastery: Advanced knowledge of high-end luxury branding and digital positioning.

n● Financial Acumen: Hands-on experience running large-scale advertisements with a proven track record of hitting specific ROAS and conversion goals.

n● Metric Expertise: Deep understanding of social media KPIs, web traffic metrics, and engagement rate algorithms.

n● Leadership Proactivity: A self-starter capable of pushing projects forward under minimal supervision while fostering a culture of collaboration.

📌 Sr Social Media Manager (Pragpura)
🏢 Adecco
📍 Pragpura