Job Responsibilities
- Manage and grow ACEOPTIO’s social media presence across Instagram, YouTube, Facebook and other relevant platforms.
- Plan and maintain a consistent social media content calendar and posting schedule.
- Repurpose our existing YouTube long-form videos into engaging Reels, Shorts and other short-form content.
- Research our long-form YouTube videos and identify the most engaging, educational and high-potential clips/topics for Instagram and other platforms.
- Plan and publish Instagram Reels, posts, carousels and Stories regularly.
- Manage Instagram Stories with interactive content such as polls, quizzes, Q&A;, questions, educational content and CTAs.
- Actively engage with our audience through comments, DMs, polls, questions and other interactive formats.
- Manage and respond to relevant comments on our YouTube videos and encourage audience engagement.
- Plan and publish YouTube Community Posts regularly to keep the audience engaged.
- Promote ACEOPTIO’s YouTube channel, courses, test series, live classes and other educational products through social media.
- Help generate interest, leads and sales for our courses through effective social media content and promotional strategies.
- Share and distribute our content across different platforms to increase reach, views, engagement and brand visibility.
- Research NEET/JEE education trends, competitors and successful education creators to identify new content opportunities.
- Suggest current content ideas, Reel concepts, hooks, campaigns and social media strategies to help ACEOPTIO grow.
- Monitor social media performance and track metrics such as reach, views, engagement, followers, shares, saves, comments and conversions.
- Analyse content performance and identify which topics, formats and strategies are working and which need improvement.
- Experiment with different content formats, hooks, captions, CTAs and posting strategies to improve organic growth.
- Maintain a consistent ACEOPTIO brand identity, tone and communication across all social media platforms.
- Coordinate with the video editor and content team to ensure timely availability and publishing of social media content.
- Plan and execute social media campaigns for new course launches, test series, live classes, admissions and important NEET/JEE updates.
- Identify opportunities for collaborations, trending topics, educational campaigns and audience-growth initiatives.
- Continuously research and implement new organic social media growth strategies.
- Manage and grow ACEOPTIO’s Facebook presence and repurpose suitable content for Facebook when required.
- Ensure that all social media activities are aligned with ACEOPTIO’s overall brand and business goals.
Important Note
Long-form YouTube video editing and thumbnail designing will be handled by our in-house video editor. The primary responsibility of the Social Media Manager will be social media strategy, content research, content repurposing, publishing, audience engagement, brand growth and promotion of ACEOPTIO’s courses and YouTube channel.
The candidate should be proactive, creative and growth-oriented, with a strong understanding of Instagram, YouTube and short-form content trends.
Pay: ₹15,000.00 - ₹20,000.00 per month
Benefits
- Work from home
Application Question(s):
- Have you previously worked as a Social Media Manager for a NEET/JEE coaching institute or any other education brand? If yes, please mention the institute/brand name and your total experience.
- How many years of Social Media Management experience do you have? Please mention your experience separately for:
- Instagram: _ years
- YouTube: _ years
- Which of the following skills do you have? (Select all that apply): Canva, Graphic Designing, Advanced Video Editing, Content Creation, Content Research, Copywriting, Instagram & YouTube Management, and Social Media Analytics.
- Do you have full-time access to a laptop for this work?
Work Location: Remote
📌 Social Media Manager (India)
🏢 Medvora
📍 India