East Point Group of Institutions is looking for a creative and proactive Social Media Executive to manage and grow our digital presence across social media platforms. The ideal candidate should have a strong understanding of social media trends, content creation, audience engagement, and digital marketing.

Key Responsibilities

- Manage and maintain the institution’s social media accounts across platforms such as Instagram, Facebook, LinkedIn, and YouTube.
- Plan and execute monthly and weekly social media content calendars.
- Create engaging content including posts, reels, stories, videos, and captions.
- Coordinate with academic departments and internal teams to gather content, updates, events, and achievements.
- Cover campus events, student activities, workshops, seminars, celebrations, and institutional initiatives for social media.
- Stay updated with current social media trends, formats, hashtags, and audience preferences.
- Monitor social media engagement, reach, followers, and other key performance metrics.
- Prepare regular social media performance reports and provide insights for improvement.
- Respond to comments, messages, and enquiries professionally and in a timely manner.
- Collaborate with graphic designers, photographers, videographers, and marketing teams to develop relevant content.
- Ensure all content is aligned with the institution’s brand guidelines and communication standards.
- Support social media campaigns and promotional activities for admissions, events, and institutional initiatives.

Required Skills & Qualifications
- Any Graduate / Bachelor's degree in Marketing, Mass Communication, Journalism, Media, or a related field.




- 1–3 years of experience in social media management or digital marketing.
- Strong knowledge of Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.
- Good content writing and copywriting skills.
- Basic knowledge of Canva or other graphic/content creation tools.
- Good understanding of reels, short-form videos, trends, hashtags, and social media algorithms.
- Robust communication and interpersonal skills.
- Creative mindset with good attention to detail.
- Ability to manage multiple tasks and work within deadlines.
- Experience in the education sector is an added advantage.

Preferred Skills
- Basic photography and videography skills.
- Experience in creating and editing Reels/Shorts.
- Knowledge of Meta Business Suite and social media analytics.
- Basic understanding of digital marketing and paid social media campaigns.

Key Performance Areas
- Social media growth and engagement
- Content quality and consistency
- Reach and audience growth
- Lead generation and campaign performance
- Timely coverage of institutional activities
- Social media reporting and analytics

Location: Bengaluru Employment Type: Full-time

Industry: Education / Higher Education

If you are Interested please share your resume to hr@[email protected] or do share references.

You may also walk in for an interview between 9:30 AM and 3:00 PM, at the following address:

East Point Group of Institutions

Jnanaprabha Campus, Bidarahalli, Virgo Nagar Post, Avalahalli, Bangalore - 560049

Pay: ₹25,000.00 - ₹35,000.00 per month

Benefits

- Provident Fund

Experience:
- Social media marketing: 1 year (Preferred)

Work Location: In person

📌 Social Media Executive (Virgonagar)
🏢 East Point Group of Institutions
📍 Virgonagar