Role & responsibilities

- Develop & implement social media strategies to increase brand awareness and engagement
- Create high-quality content (text, images, videos/reels) for Facebook, Instagram, Twitter (X), LinkedIn, YouTube
- Manage and optimize paid advertising campaigns on Facebook, Instagram & other channels
- Lead Generation: Design lead magnets, landing pages, lead forms & run conversion-focused campaigns to generate qualified leads
- Lead Nurturing & Tracking: Track, qualify, and hand over leads to sales team via CRM / Google Sheets and follow up for conversion
- Monitor analytics, track KPIs (reach, engagement, leads, CTR, CPL, ROI) and prepare weekly performance reports
- Manage community engagement - reply to comments, DMs, reviews and build strong online community
- Perform competitor research and social media audit to find growth opportunities
- Collaborate with design, content & sales teams for consistent brand messaging
- Plan and execute influencer collaborations, giveaways & partnership campaigns
- Optimize social profiles, hashtags, posting times & SEO for maximum organic reach
- Stay updated with latest social media trends, algorithm changes, tools & best practices
- A/B test ad creatives, copies and audiences to reduce CPL and improve lead quality
- Design high-quality creatives, posters,



carousels, stories, ads, banners & thumbnails for social media
- Create brand-consistent designs using Canva / Photoshop / Illustrator / Figma
- Edit short videos, reels & animations for promotional campaigns
- Develop visual brand guidelines, color palette, fonts & templates
- Design landing page creatives, emailers, pitch decks & marketing collateral
- Collaborate with content team to convert ideas into engaging visuals
- Optimize creatives for different platforms as per size & format requirements
- A/B test different design versions to improve engagement and lead quality

Preferred candidate profile

- 1-4 years of experience in SMO/Digital Marketing or related field.
- Strong understanding of Content Strategy, Lead Generation, Online Branding, Social Media Optimization, Video Editing skills.
- Ability to work independently with minimal supervision while meeting deadlines.

Perks and benefits

- Flexible work hours WFH / Hybrid option & 5-day work week
- Performance hike & ESOPs after 6 months
- Direct mentoring from founders & fast growth opportunities
- Full creative freedom - your work goes live to thousands
- Access to premium tools - Canva Pro, Adobe, AI & Ad accounts

📌 Smo Executive (Kolkata)
🏢 Infotech Launch Chattisgarh
📍 Kolkata