Job Profile

The role will be responsible for implementing SFE process, optimizing field efforts, sales performance, driving strategic customer engagement, performance management and managing critical sales enablement systems.

Key Responsibilities

- SFE Framework Implementation

Develop and execute a comprehensive Sales Force Effectiveness strategy tailored to Emerging Markets and Australia in collaboration with Central SFE Team.

Drive process-centric customer engagement through:

Regular communication and update mechanisms

Strategic customer segmentation and targeted approach

Continuous monitoring and refinement of engagement strategies

Create and implement best practices for sales team performance optimization

- CRM System Management

System Administration

Oversee complete CRM system lifecycle management

Ensure system reliability, performance, and continuous improvement

Master Data Management

Act as admin

Maintain and update master data with highest accuracy

Implement data governance protocols

Design and deliver comprehensive CRM system training programs





Develop user guides and support documentation

Monitor user adoption and system utilization metrics

- Incentive and Rewards Program Management

Incentive Program Design and disbursement.

Assist Central SFE develop creative incentive structures

Manage incentive program budgets

Incentive calculation and timely and accurate disbursement

Implement incentive and target setting framework.

4.

Performance

Management

Manage sales management BI tool

Generate excel dashboards, reports and update

Maintain sales, efforts and incentive records for audit.

- Cross-functional collaboration

Collaborate with the Central SFE and manage activities as per the framework.

Marketing, medical, analytics, SFE, Training, Supply etc) to align on brand messaging, communication, training, availability

Education

Any master's degree (Preferably MBA)

Experience

4-7 years for relevant experience

📌 Sfe Manager (Mumbai)
🏢 Cipla
📍 Mumbai