Key Responsibilities

Web Development & Digital Infrastructure

· Franchise Web Infrastructure: Design, develop, update, and manage the company websites.

· Funnel Automation: Build and manage secure lead-capture funnels, integrating them with automated email/WhatsApp sequences and CRM tools (e.g., HubSpot, Zoho) to immediately nurture investor inquiries.

· UI/UX for Credibility: Maintain a flawless, contemporary, and highly professional web experience that instantly builds trust with High-Net-Worth Individuals (HNIs) and corporate investors. Implement UI/UX enhancements to make online franchise inquiries seamless for users.

· Security, SEO & Performance: Ensure data privacy and security compliance for sensitive investor information while optimizing web performance, page load speeds, and SEO to rank at the top for franchise and cafe queries across Delhi NCR and India.

Social Media Lead Generation & Partnership Outreach

· Investor Targeting: Run highly targeted organic and paid lead generation campaigns across LinkedIn, Meta (Facebook/Instagram), and Google to attract individuals looking for lucrative business opportunities.

· Social Funnel Optimization: Build and test social media ad creatives, landing pages, and lead capture forms to successfully convert digital traffic into qualified franchise buyers.

· Partnership Outreach: Proactively identify, message,



and build strategic relationships via digital channels with franchise brokers, commercial real estate consultants, financial advisors, and existing multi-unit retail operators.

· Data-Driven Optimization: Monitor key metrics like Cost Per Lead (CPL), lead quality, and funnel conversion rates, adapting strategies to minimize waste and maximize qualified investor inquiries.

Required Skills & Qualifications

· Experience: Minimum 5+ years of proven experience in web development, combined with a track record of driving B2B, investor, or high-ticket lead generation.

· Hardware: Must own a reliable, high-performance laptop capable of running necessary software.

· Technical Stack: Proficient in HTML5, CSS3, JavaScript, and modern frameworks or CMS systems (WordPress, Webflow, React, or custom architectures).

· B2B & Investor Marketing: Deep experience with LinkedIn Campaign Manager, Meta Ads Manager, Google Analytics (GA4), and workflow automation tools (Zapier, Make).

· Communication Skills: Exceptional professional written and verbal English communication skills, as you will be dealing directly with business professionals and high-ticket investors.

· Industry Context: Experience in franchising networks, B2B SaaS acquisition, or high-end real estate lead generation is a massive advantage.

Pay: ₹18,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Senior Web Developer and Lead Generation Specialist (Kolkata)
🏢 FBCH
📍 Kolkata