About Synergy IT Solution Inc.

Synergy IT Solution Inc. provides managed IT, cybersecurity, cloud, infrastructure, and technology consulting services to organizations across Canada and the United States. We work with growing businesses and enterprise clients to improve security, reliability, productivity, and business performance through practical technology solutions.

Position Summary

Synergy IT Solution Inc. is seeking an experienced Senior Marketing Manager to lead the planning and delivery of the company’s marketing programs. This role is responsible for developing go-to-market plans, strengthening brand positioning, generating qualified demand, supporting Sales, and improving the effectiveness of marketing investments. The successful candidate will be comfortable setting direction while also managing day-to-day execution with internal resources, subject-matter experts, technology partners, and external vendors.

Key Responsibilities

- Develop and maintain annual and quarterly marketing plans that support the company’s business development and revenue objectives. Define target markets, customer segments, buyer profiles, value propositions, and campaign priorities. Plan and manage integrated campaigns across email, social media, website, SEO, paid media, webinars, events, account-based marketing, and partner channels. Oversee the creation of marketing content, including articles, case studies, white papers, presentations, landing pages, email campaigns, sales materials, webinars, and executive communications. Work closely with Sales to establish lead qualification criteria, campaign follow-up processes, account priorities, and reporting standards. Manage marketing programs with technology vendors and business partners, including co-marketing initiatives and available market development funds. Maintain the marketing calendar and coordinate internal staff, subject-matter experts, agencies, designers, writers, and other vendors. Monitor campaign performance,



lead quality, conversion activity, and contribution to sales opportunities; prepare regular reports for management. Manage the marketing budget and recommend changes based on performance, business priorities, and available resources. Maintain consistent brand standards and ensure that published materials are accurate, professional, and appropriate for the intended audience. Review market trends, competitor activity, customer feedback, and sales input to identify new opportunities and improve existing programs. Use marketing automation, CRM, analytics, and productivity tools to improve campaign execution, reporting, and team efficiency.

Required Qualifications
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. Seven or more years of progressive B2B marketing experience, including experience leading demand-generation, digital marketing, or go-to-market programs. Experience in information technology, managed services, cybersecurity, cloud services, software, professional services, or a related B2B sector. Demonstrated experience planning and managing multi-channel campaigns from initial brief through launch, reporting, and improvement. Strong knowledge of content marketing, email marketing, SEO, social media, paid campaigns, webinars, events, and account-based marketing. Experience working with CRM, marketing automation, website analytics, and campaign reporting tools. Strong written and verbal communication skills, with the ability to prepare clear business content and presentations.



Sound project-management skills and the ability to manage multiple priorities, deadlines, and stakeholders. Experience working collaboratively with Sales, technical teams, executives, partners, and external vendors. Strong analytical judgment and the ability to translate performance data into practical recommendations.

Preferred Qualifications
- Experience marketing managed IT, cybersecurity, Microsoft cloud, infrastructure, or consulting services. Experience supporting both Canadian and U.S. markets. Experience with partner marketing, co-selling programs, and market development funds. Relevant professional certifications in digital marketing, analytics, marketing automation, or product marketing. Experience supervising employees, contractors, agencies, or other marketing service providers.

Key Competencies
- Commercial and customer-focused approach Solid planning and organizational ability Clear and professional communication Sound judgment and attention to detail Ability to balance strategy with hands-on execution Accountability for deadlines and results Collaborative approach to working with Sales and technical teams

Initial Priorities

During the first 90 days, the Senior Marketing Manager will review current marketing activities and performance, confirm priority customer segments, establish a practical campaign calendar, improve coordination with Sales, assess partner marketing opportunities, and introduce consistent reporting. The successful candidate will be expected to identify priorities, address gaps, and recommend a clear marketing plan for the following quarter.

How to Apply

Please submit your resume and a brief cover letter outlining your relevant experience. Candidates may also include examples of B2B marketing campaigns, content, or programs they have managed, together with a summary of the results achieved.

Pay: ₹56,836.70 - ₹95,866.40 per month

Work Location: Remote

📌 Senior Digital Marketing Specialist (India)
🏢 Synergy It Solutions
📍 India