? Location: Bengaluru

? Experience: 2–3 Years

? Employment: Full-Time

? Function: Digital Marketing | Performance Marketing | SEO

About the Role

We are looking for a results-driven Digital Marketing qualified with 2–3 years of hands-on experience in Performance Marketing and SEO .

The ideal candidate should be someone who goes beyond generating clicks and leads — you should understand lead quality, conversion, customer acquisition cost, and business impact .

You will be responsible for managing and optimizing Meta Ads and Google Ads , improving organic visibility, generating qualified leads, analyzing campaign performance, and continuously identifying opportunities to improve marketing ROI.

? What You'll Be Responsible For

Performance Marketing

- Plan, launch, manage, and optimize Meta Ads and Google Ads campaigns.
- Work on Lead Generation, Search, Display, Performance Max, Remarketing, and other relevant campaign types.
- Monitor and optimize CPL, CPA, CTR, CPC, Conversion Rate, Lead Quality, ROAS, and ROI .
- Continuously optimize campaigns based on audience, creative, placement, keywords, geography, device, and conversion performance.
- Conduct A/B testing across creatives, ad copies, audiences, landing pages, and campaign strategies.
- Identify and reduce unqualified, duplicate, and low-intent leads while maintaining healthy lead volumes.
- Manage advertising budgets and ensure efficient utilization of marketing spend.
- Work closely with Sales and CRM teams to improve lead quality and campaign targeting.

SEO

- Execute on-page and off-page SEO strategies to improve organic rankings and traffic.
- Conduct keyword research and identify high-intent commercial and informational keywords.
- Optimize website pages, landing pages, title tags, meta descriptions, headings, URLs, internal links, and content.
- Identify technical SEO issues and coordinate with developers for implementation.
- Develop SEO content strategies based on keyword opportunities and search intent.
- Monitor rankings, organic traffic, backlinks, and competitor activity.
- Conduct regular SEO audits and implement corrective actions.
- Track SEO performance using Google Search Console and GA4 .

Analytics,



Tracking & CRO

- Monitor marketing performance using GA4, Google Search Console, Google Tag Manager, Meta Ads Manager , and related platforms.
- Set up and monitor conversion tracking, pixels, events, and marketing integrations.
- Analyze customer journeys, landing-page performance, conversion rates, and marketing funnels.
- Identify opportunities to improve lead volume, lead quality, conversion rate, and marketing efficiency.
- Work with design and development teams to improve landing pages.
- Analyze landing-page drop-offs and recommend improvements to headlines, CTAs, forms, offers, trust elements, and page structure .
- Conduct basic CRO experiments.

Creative & Content Strategy

- Develop performance-focused ad copy for Meta and Google campaigns.
- Work with designers and video editors to develop high-converting creatives.
- Analyze creative performance and identify winning messaging, formats, and concepts.
- Support blogs, landing pages, social media, and SEO content initiatives.

Competitor & Market Analysis

- Research competitors across paid and organic channels.
- Analyze competitor keywords, ad messaging, offers, landing pages, and content strategies.
- Identify new market and campaign opportunities.
- Stay updated with changes in Google, Meta, SEO, advertising policies, and digital marketing trends .

✅ Requirements
- 2–3 years of hands-on experience in Digital Marketing.
- Strong practical experience with Google Ads and Meta Ads .
- Good understanding of SEO, keyword research, on-page SEO, technical SEO, and link building .
- Experience in Lead Generation / Performance Marketing .
- Strong understanding of CPL, CPA, CTR, CPC, Conversion Rate, ROAS, and ROI .
- Working knowledge of GA4, Google Search Console, and Google Tag Manager .
- Understanding of Meta Pixel,



conversion tracking, events, and remarketing .
- Good knowledge of Landing Page Optimization and CRO .
- Solid analytical and problem-solving abilities.
- Good communication, reporting, and stakeholder-management skills.
- Ability to collaborate with Marketing, Sales, Creative, and Technology teams .

⭐ Good to Have
- Experience in B2B SaaS, CPaaS, Technology, or Lead Generation businesses.
- Experience managing monthly digital advertising budgets.
- Google Ads or Meta certifications.
- Experience with CRM platforms and lead-quality analysis.
- Basic understanding of HTML, website analytics, and technical SEO.
- Experience with marketing automation or WhatsApp/lead-generation campaigns.

? We’re Looking For Someone Who
- Thinks beyond clicks and leads and focuses on business outcomes.
- Can independently manage and optimize digital campaigns.
- Understands the difference between lead volume and lead quality .
- Makes decisions using data rather than assumptions .
- Proactively identifies performance issues and growth opportunities.
- Is comfortable working with ambitious targets and deadlines.
- Takes ownership of results and continuously experiments to improve performance.

? Key KPIs Your performance will be measured against:
- Qualified Lead Generation
- Cost Per Lead (CPL)
- Cost Per Acquisition (CPA)
- Lead-to-Opportunity Conversion
- Campaign Conversion Rate
- Paid Traffic Performance
- Organic Traffic Growth
- Keyword Ranking Growth
- Website Conversion Rate
- Marketing ROI / ROAS
- Campaign & Landing Page Optimization

? Education Bachelor's degree in Marketing, Digital Marketing, Business, Communications, or a related field preferred.

? Location

Bengaluru - In-office

? Interested?

If you are passionate about Performance Marketing, SEO, Lead Generation, Analytics, and Growth , and enjoy working in a data-driven environment, we'd love to hear from you.

Apply now and be part of our growth journey!

#Hiring #DigitalMarketing #PerformanceMarketing #SEO #GoogleAds #MetaAds #DigitalMarketingJobs #MarketingJobs #BengaluruJobs #LeadGeneration #CRO #B2BMarketing

📌 Senior Digital Marketing Specialist (Bengaluru)
🏢 BHASH SOFTWARE LABS
📍 Bengaluru