Sales & Marketing Executive / Business Development Executive

Company: Asymptotes Global Private Limited

Department: Sales & Marketing

Location: Gurugram, Haryana

Work Mode: Work from Office

Employment Type: Full-Time

Experience: 1–3 Years

Reporting To: Human Resources

ABOUT ASYMPTOTES GLOBAL

Asymptotes Global is an education-focused organisation working across academic learning, personalised mentoring, competitive exam preparation, STEM, AI, Robotics and future-skills education.

We are looking for a Sales & Marketing Executive who will take ownership of lead generation, prospecting, outreach, sales conversion, customer engagement and marketing activities.

The candidate will be responsible for generating qualified leads from defined target categories and markets and converting outreach into sales-ready opportunities, counselling meetings and student enrolments.

This is a target-oriented, hands-on, work-from-office role requiring strong communication, follow-up and relationship-building skills.

THE OBJECTIVE To generate qualified leads from defined target categories and markets, conduct structured outreach, convert prospects into sales-ready opportunities and contribute directly to revenue generation and enrolments for Asymptotes Global's services.

The role will involve both Sales Development and Marketing, with a strong focus on:

- Lead generation
- Lead qualification
- LinkedIn prospecting
- Email outreach
- Cold calling
- Follow-ups
- Appointment/meeting booking
- Customer counselling
- Sales conversion
- CRM management
- Offline marketing
- Institutional outreach
- Partnership development

KEY RESPONSIBILITIES 1. Lead Generation & Prospecting

- Generate and qualify leads from assigned categories, target markets and customer segments using company-provided lead-generation tools and resources.
- Research and identify prospective:
- Parents
- Students
- Schools
- Educational institutions
- Communities
- Corporate/academic partners
- Other relevant organisations
- Build and maintain a structured prospect database.
- Identify new sources and channels for generating qualified leads.
- Research potential customers and decision-makers before initiating outreach.
- Continuously expand the company's sales pipeline through proactive prospecting.

2. Structured Sales Outreach Execute structured outbound outreach across LinkedIn, Email, WhatsApp and Cold Calls to introduce and promote Asymptotes Global's services.

LinkedIn

- Prospect and identify relevant decision-makers and potential customers.
- Connect with prospects using personalised communication.
- Engage prospects through relevant and professional messaging.
- Conduct systematic LinkedIn follow-ups.
- Build relationships with potential institutional and business partners.
- Generate qualified opportunities through LinkedIn prospecting.

Email

- Execute targeted outbound email campaigns.
- Prepare and send professional introductory emails.
- Develop appropriate follow-up sequences.
- Track responses and engagement.
- Follow up consistently with interested prospects.
- Convert email conversations into calls, meetings and opportunities.

Cold Calling

- Conduct structured cold calls to prospective customers and organisations.
- Introduce Asymptotes Global and its relevant programs/services.
- Understand prospect requirements through effective questioning.
- Pitch relevant offerings based on customer requirements.
- Handle basic objections professionally.
- Follow up with interested prospects.
- Book qualified meetings/counselling sessions.
- Maintain accurate records of calls and outcomes.

3. Lead Qualification

- Evaluate leads based on their requirement, interest, budget, timeline and suitability.
- Differentiate between cold, warm and qualified leads.
- Understand the specific academic or business requirement of each prospect.
- Ensure that only relevant and qualified opportunities are moved further into the sales pipeline.
- Maintain detailed notes and follow-up actions for every qualified prospect.
- Coordinate with the counselling/sales team wherever a specialised discussion is required.

4. Sales Conversion

- Take ownership of the prospect journey from initial contact to conversion.




- Explain Asymptotes' programs, courses and services clearly to prospective customers.
- Understand customer needs and recommend appropriate offerings.
- Conduct or coordinate counselling discussions.
- Handle customer queries and common objections.
- Follow up with prospects at every stage of the sales cycle.
- Drive prospects towards enrolment/admission/payment.
- Maintain a healthy sales pipeline.
- Work towards achieving assigned monthly revenue and conversion targets.

5. Appointment & Meeting Generation

- Convert qualified leads into sales meetings, counselling sessions, demonstrations and consultations.
- Schedule meetings with parents, students, schools and institutional partners.
- Maintain a structured calendar of upcoming meetings.
- Send timely reminders and follow-ups.
- Ensure maximum attendance and conversion from scheduled meetings.
- Track the outcome of every meeting and define the next action.

6. Marketing Activities

- Support and execute the company's marketing initiatives.
- Identify new opportunities for promoting Asymptotes' programs.
- Assist in planning and executing:
- Local marketing campaigns
- Community outreach
- School outreach
- Events
- Workshops
- Seminars
- Education fairs
- Open-house activities
- Student engagement activities
- Promote academic programs, crash courses, Olympiad programs, AI & Robotics programs, STEM initiatives and other offerings.
- Coordinate with the content/design/digital marketing team for marketing campaigns.
- Assist in creating promotional strategies for different target segments.
- Research competitor activities and market trends.
- Suggest new marketing and lead-generation initiatives.

7. School & Institutional Business Development

- Identify schools and educational institutions for potential business opportunities.
- Research and connect with relevant decision-makers.
- Conduct structured outreach to schools and institutions.
- Introduce Asymptotes' academic, STEM, AI, Robotics and student development programs.
- Schedule meetings and presentations.
- Develop opportunities for:
- Workshops
- Seminars
- Academic programs
- STEM programs
- AI & Robotics programs
- Olympiad preparation
- Student development programs
- Institutional partnerships
- Maintain a pipeline of potential institutional partnerships.
- Follow up consistently until the opportunity is converted.

8. CRM & Database Management

- Maintain accurate and up-to-date records of prospects, activities and pipeline status in the CRM.
- Record every:
- Lead
- Call
- Email
- LinkedIn interaction
- WhatsApp interaction
- Meeting
- Follow-up
- Conversion
- Lost opportunity
- Ensure no lead is left without a defined next action.
- Keep the CRM/database updated on a daily basis.
- Maintain proper sales funnel visibility.
- Prepare reports on pipeline movement and lead status.
- Ensure data accuracy and confidentiality.

9. Follow-Up Management Follow-up will be a critical responsibility of this role.

The candidate will be expected to:

- Follow up with every qualified prospect systematically.
- Maintain follow-up schedules.
- Use different communication channels appropriately.
- Re-engage prospects who have previously shown interest.
- Track pending decisions.
- Identify reasons for non-conversion.
- Maintain long-term relationships with potential customers.
- Ensure that opportunities are not lost due to delayed communication.

10. Sales & Marketing Targets The candidate will be expected to consistently work towards weekly and monthly performance targets, including:

- Outreach volume
- Calls made
- Emails sent
- LinkedIn prospects contacted
- Qualified leads generated
- Meetings/counselling sessions booked
- Follow-ups completed
- Conversion rate
- Student enrolments
- Revenue generated
- Institutional leads
- Partnerships initiated





Targets may be revised based on business requirements and campaign objectives. 11. Coordination With Sales & Marketing Teams

- Coordinate closely with the sales, marketing, academic and counselling teams.
- Hand over qualified opportunities with complete prospect information.
- Share customer requirements and feedback with relevant teams.
- Coordinate campaign execution and lead follow-up.
- Work with management to refine target markets and customer segments.
- Provide feedback on lead quality and campaign effectiveness.
- Suggest improvements to outreach messaging and sales processes.

12. Customer Relationship Management

- Develop strong professional relationships with prospective and existing customers.
- Understand customer requirements and concerns.
- Provide timely responses to enquiries.
- Ensure a professional customer experience.
- Collect feedback from prospects and customers.
- Encourage referrals and repeat business.
- Maintain professional communication throughout the customer journey.

PERFORMANCE INDICATORS / KPIs The performance of the candidate will be evaluated based on:

KPI

Key Measurement

Lead Generation

Qualified leads generated

Outreach

Calls, emails, LinkedIn & WhatsApp outreach

Lead Qualification

Quality of qualified opportunities

Meetings

Counselling/sales meetings booked

Follow-ups

Timely and consistent follow-ups

Conversion

Lead-to-enrolment conversion

Revenue

Revenue generated

CRM

Accuracy and regularity of updates

Institutional Outreach

Schools/institutions contacted

Partnerships

Qualified partnership opportunities

Target Achievement

Weekly & monthly target achievement

WHAT WE'RE LOOKING FOR

Experience

- Prior experience in Sales Development, Inside Sales, Business Development, Lead Generation, Telecalling, Sales or Marketing.
- Experience in an SDR, inside sales or lead-generation role will be preferred.
- Experience in Education/EdTech, Agency, SaaS, Digital Services or B2C/B2B sales will be an advantage.

Communication

- Strong written and verbal communication skills.
- Excellent English and Hindi communication.
- Comfortable speaking with parents, students and senior decision-makers.
- Confident and qualified on cold calls.
- Ability to communicate value propositions clearly.
- Strong objection-handling and negotiation skills.

Sales Personality We are looking for someone who is:

- Self-driven
- Target-oriented
- Proactive
- Confident
- Persistent with follow-ups
- Comfortable with cold outreach
- Result-oriented
- Comfortable handling rejection
- Strong at relationship building
- Willing to take ownership of targets

TECHNICAL / TOOL REQUIREMENTS The candidate should be comfortable working with:

- CRM tools
- Lead-generation platforms
- LinkedIn
- LinkedIn Sales Navigator — preferred
- Email outreach platforms
- WhatsApp Business
- Google Workspace
- MS Excel / Google Sheets
- Basic sales reporting tools

Familiarity with LinkedIn Sales Navigator and email outreach platforms will be an added advantage.

QUALIFICATION

Preferred Qualification:

- Bachelor's degree in Business Administration, Marketing, Management, Communications or a related field.
- MBA/PGDM in Marketing/Sales will be an advantage.

Experience: 3-5 years in Sales, Business Development, Lead Generation, Inside Sales, Marketing or a related field.

Freshers with exceptional communication skills, confidence and a strong sales orientation may also be considered.

WORKING CONDITIONS

Location: Gurugram

Work Mode: Work From Office

Employment Type: Full-Time The candidate may occasionally be required to participate in:

- School visits
- Education fairs
- Workshops
- Seminars
- Community events
- Promotional activities
- Client/partner meetings

WHY JOIN ASYMPTOTES GLOBAL?

- Work directly with the management team.
- Gain hands-on exposure to Sales + Marketing + Business Development.
- Work in a growing education and future-skills organisation.
- Opportunity to build expertise in B2C and institutional sales.
- Performance-based growth opportunities.
- Attractive sales incentives.
- Dynamic and entrepreneurial work environment.

Pay: From ₹20,000.00 per month

Work Location: In person

📌 Sales and Marketing Associate (Gurugram)
🏢 Asymptotes Global
📍 Gurugram