Job Title: Public Relations (PR) & Communications Specialist

Company: Jovistreet Group (9FIGR & Frames&Feels;)

Location: Greater Kailash 2, New Delhi (On-site / Hybrid)

Employment Type: Full-Time

About the Role

We are seeking an energetic, well-connected Public Relations Specialist to manage media relations, celebrity/creator seeding, and organic buzz for our high-growth D2C brands: 9FIGR (premium streetwear/apparel) and Frames&Feels; (trend-led fashion eyewear & accessories).

You will be the bridge between our brands and fashion editors, stylists, digital creators, and cultural tastemakers. Your primary goal is to turn both brands into cultural fixtures through strategic press features, VIP placement, community-driven pop-ups, and brand collaborations.

Key Responsibilities

Media & Editorial Relations

Build, maintain, and pitch a targeted network of fashion, lifestyle, retail, and business journalists across digital publications, print magazines, and industry portals (e.g., GQ, Vogue, Grazia, Elle, Homegrown, Retail4Growth, Inc42).

Draft compelling press releases, brand lookbook pitches, trend roundups, and founder profile stories.

Secure monthly organic editorial inclusions, product roundups, and trend editorial credits.

Stylist & Celebrity Seeding

Develop and execute gifting and seeding programs targeting stylists, musicians, actors, and culturally relevant creators for both streetwear and accessory verticals.

Secure organic spotted-in and styled-in moments across red carpets, music videos, editorial shoots, airport looks, and social media.

Oversee inventory allocation, packaging presentation, and timely dispatch/retrieval for loan requests.

Influencer PR & Collaborations

Identify micro and macro creators who align with the aesthetic identity of 9FIGR and Frames&Feels.;

Facilitate product unboxings, organic shoutouts, and long-term ambassador relationships without solely relying on paid ad transactions.

Track, compile,



and amplify high-quality user-generated content (UGC) and earned media across internal marketing channels.

Events, Activations & Pop-ups

Coordinate PR guest lists, media previews, and influencer attendance for retail activations, new drop launches, and offline store events.

Liaise with complementary lifestyle brands, coffee spots, music collectives, and art communities for co-branded activations.

Brand Communications & Tracking

Maintain an organized database of media contacts, stylists, talent management agencies, and brand mentions.

Deliver regular PR coverage reports tracking Earned Media Value (EMV), impressions, key placements, and engagement.

Monitor industry trends and cultural moments to pitch quick-turnaround reactive PR hooks.

Requirements & Qualifications

Experience: 2–4 years of proven experience in PR, influencer communications, or talent management, preferably within fashion, D2C retail, streetwear, or lifestyle agencies.

Network: Strong, active contacts with fashion stylists, digital editors, lifestyle publications, and talent agencies across Delhi and Mumbai.

Communication: Exceptional written and verbal communication skills; ability to write compelling pitches, brand notes, and editorial copy.

Aesthetic Sense: Strong visual taste and understanding of contemporary street culture, eyewear trends, and youth-driven aesthetics.

Proactivity: Self-starter mindset capable of managing two distinct brand tones simultaneously, from gritty, elevated streetwear to vibrant, fast-fashion eyewear.

Education: Bachelor’s degree in Public Relations, Mass Communication, Journalism, Fashion Marketing, or a related field.

What We Offer

Opportunity to shape the public identity and cultural presence of two rapid-growth consumer brands.

Dynamic, fast-paced work environment with direct exposure to founders and creative leadership.

Competitive salary aligned with industry standards and performance-based incentives.

Pay: ₹30,000.00 - ₹45,000.00 per month

Work Location: In person

📌 Public Relations (PR) & Communications Specialist (Greater Kailash)
🏢 9FIGR
📍 Greater Kailash