- Performance Marketing Specialist

Position: Performance Marketing Specialist

Organization: Quality Education

Location: Jaipur, Rajasthan

Job Type: Full-Time

Work Mode: Work From Office / Work From Home / Hybrid, based on business requirements

Experience: 3-5+ Years

Salary: ₹25,000 - ₹50,000 per month

Industry: Education / EdTech

About Quality Education

Quality Education is a growing educational organization focused on Competitive and Government Examinations, with a strong and established digital presence across YouTube and Instagram.

We have built a significant audience across our digital platforms:

YouTube

Quality Education - 775K+ Subscribers

Quality Education Insights - 220K+ Subscribers

Instagram

Quality Education Insights - 600K+ Followers

Quality Education Official - 19K+ Followers

We are looking for an experienced Performance Marketing Specialist who can leverage this digital ecosystem to drive measurable growth through paid advertising, lead generation, conversions, and ROAS-focused campaigns.

Key Responsibilities

- Plan, launch, manage, and optimize Google Ads and Meta Ads campaigns.
- Develop strategies focused on lead generation, conversions, and revenue growth.
- Monitor and improve ROAS, CPA, CPL, CTR, CPC, CPM, and conversion rates.
- Manage and optimize advertising budgets based on campaign performance and business objectives.
- Conduct audience research, keyword research, competitor analysis, and campaign segmentation.
- Create and test ad copies, creatives, audiences, campaign structures, and landing pages.
- Identify opportunities to improve performance and scale successful campaigns.
- Monitor lead quality and work with relevant teams to improve lead-to-conversion performance.
- Set up and monitor GA4, Meta Pixel, conversion tracking, events, and attribution.
- Analyze campaign data and prepare regular performance reports with actionable insights.




- Coordinate with creative, content, sales, and business teams to improve campaign outcomes.

Required Skills & Experience

- 3-5+ years of relevant hands-on Performance Marketing experience.
- Strong expertise in Google Ads and Meta Ads Manager.
- Proven experience in lead generation and conversion-focused campaigns.
- Solid understanding of ROAS, CPA, CPL, and other performance marketing metrics.
- Experience with GA4, Meta Pixel, conversion tracking, and campaign attribution.
- Experience managing and optimizing advertising budgets and scaling successful campaigns.
- Strong analytical, reporting, and data interpretation skills.
- Good knowledge of Excel / Google Sheets.
- Candidates should be able to demonstrate previous campaign results, budgets handled, or relevant case studies.
- Experience in Education, EdTech, E-commerce, or Lead Generation will be preferred.

Ideal Candidate

We are looking for someone who is:

- Data-driven and ROI-focused
- Strong in campaign analysis and optimization
- Comfortable managing significant advertising budgets
- Able to independently manage and take ownership of campaigns
- Focused on measurable business results
- Capable of identifying performance gaps and taking corrective action quickly

What We Offer

- Opportunity to work with an established digital education brand.
- Exposure to large-scale digital audiences and performance campaigns.
- Opportunity to work across multiple digital platforms and campaigns.
- Growth-oriented work environment.
- Competitive compensation based on experience, skills, and performance.

How to Apply

Interested candidates can share their updated CV along with details of relevant Google Ads and Meta Ads campaigns managed, approximate budgets handled, and key performance results/ROAS achieved.

Email: [email protected] | WhatsApp: (phone hidden)

Pay: ₹25,000.00 - ₹50,000.00 per month

Benefits

- Flexible schedule

Work Location: In person

📌 Performance Marketing Specialist (Jaipur)
🏢 Quality Education
📍 Jaipur