PERFORMANCE MARKETING EXECUTIVE

Company: AI Growth Exa Pvt. Ltd.

Location: Sector 63, Noida, Uttar Pradesh

Salary: ₹20,000 – ₹35,000/month

Experience: Minimum 1 Year

Employment Type: Full-Time

Work Mode: On-Site

About the Role

AI Growth Exa is looking for a performance-driven and analytical Performance Marketing Executive who can plan, execute, optimize and scale paid advertising campaigns across multiple digital platforms.

The candidate will be responsible for generating quality leads, driving conversions, managing advertising budgets and improving campaign ROI for AI Growth Exa and its clients.

Platforms You Will Manage

- Google Ads
- Meta Ads – Facebook & Instagram
- YouTube Ads
- LinkedIn Ads
- Google Display Network
- Google Search
- Performance Max
- Remarketing / Retargeting Campaigns

Key ResponsibilitiesPaid Advertising
- Plan and execute performance marketing campaigns.
- Create and manage Google Ads campaigns.
- Create and manage Meta Ads campaigns.
- Manage lead generation, traffic, engagement, conversion and remarketing campaigns.
- Conduct keyword research and competitor analysis.
- Create effective audience targeting strategies.
- Manage campaign budgets and daily ad spends.
- Monitor campaigns regularly and make optimization decisions.
- Scale successful campaigns while maintaining cost efficiency.

Lead Generation & Conversion
- Generate high-quality leads through paid advertising.
- Understand client/business objectives and create campaigns accordingly.
- Optimize campaigns for CPL, CPA, ROAS and conversions.
- Analyze the complete lead-generation funnel.
- Coordinate with the sales team to understand lead quality.
- Identify reasons for poor lead quality or low conversion rates.
- Suggest improvements to landing pages, offers, creatives and CTAs.

Campaign Optimization
- Monitor campaign performance on a daily basis.
- Analyze CTR, CPC, CPM, CPL, CPA, ROAS, conversion rate and other important metrics.
- Perform A/B testing of:
- Ad creatives
- Headlines
- Primary text
- CTAs
- Audiences
- Landing pages
- Offers




- Optimize campaigns based on performance data.
- Identify underperforming campaigns and take corrective action.
- Continuously test current audiences, keywords, creatives and strategies.

Tracking & Analytics
- Set up and monitor conversion tracking.
- Understand Google Analytics and GA4.
- Work with Google Tag Manager where required.
- Monitor Google Ads conversion data.
- Understand Meta Pixel and Conversion API basics.
- Track leads and conversions accurately.
- Prepare campaign performance reports.

Creative & Content Coordination
- Coordinate with graphic designers, video editors and content teams.
- Provide clear creative briefs for advertisements.
- Identify creative concepts that can improve CTR and conversions.
- Review ad creatives before campaign launch.
- Suggest hooks, offers, headlines and CTAs based on campaign data.

Reporting
- Prepare weekly and monthly performance reports.
- Track campaign-wise and platform-wise performance.
- Report important metrics including:
- Spend
- Impressions
- Reach
- Clicks
- CTR
- CPC
- Leads
- CPL
- Conversions
- CPA
- ROAS
- Provide actionable recommendations based on campaign performance.

Required Skills
- Google Ads
- Meta Ads Manager
- Lead Generation
- Conversion Campaigns
- Keyword Research
- Audience Research
- Campaign Optimization
- Retargeting
- A/B Testing
- Google Analytics / GA4
- Google Tag Manager
- Meta Pixel
- Conversion Tracking
- Performance Reporting
- Excel / Google Sheets
- Basic understanding of landing pages and conversion funnels
- Basic understanding of copywriting and advertising creatives

AI & Modern Marketing Tools The candidate should be comfortable using AI tools to improve marketing performance.

Experience with

- ChatGPT




- AI-powered marketing tools
- AI prompting
- AI-generated ad copy
- AI creative ideation
- Competitor research tools
- Marketing automation tools

will be an advantage.

Ideal Candidate

We are looking for someone who:
- Thinks in terms of numbers, data and ROI.
- Has a strong analytical and problem-solving mindset.
- Understands how paid advertising platforms work.
- Can manage multiple campaigns and clients simultaneously.
- Takes ownership of campaign performance.
- Is comfortable working with advertising budgets.
- Can identify problems and take corrective action independently.
- Has strong communication skills.
- Has a growth mindset.
- Is willing to continuously learn new advertising platforms, tools and strategies.

Experience
- Minimum 2 year of practical experience in Performance Marketing / Paid Advertising.
- Hands-on experience with Google Ads and Meta Ads is required.
- Experience managing lead-generation campaigns will be preferred.
- Experience working with agencies and multiple clients will be an advantage.
- Candidates must be able to demonstrate previous campaign work or results where possible.

Key Performance Areas The selected candidate will be evaluated on:
- Lead Generation
- Lead Quality
- Cost Per Lead
- Conversion Rate
- Campaign ROI
- ROAS
- Budget Management
- Campaign Scaling
- Testing & Optimization
- Reporting & Analytics

Job Details Location: Sector 63, Noida

Job Type: Full-Time, On-Site

Salary: ₹20,000 – ₹35,000/month

Salary will depend on experience, practical skills, campaign knowledge and interview performance.

How to Apply

Interested candidates should share

- Updated CV
- Performance Marketing Portfolio / Previous Campaign Work
- Platforms handled
- Approximate monthly ad budgets managed
- Key campaign results, if available

HR: Shweta Bhardwaj

Contact: (phone hidden)

Email: [email protected]

Subject

Application for Performance Marketing Executive – AI Growth Exa

Pay: ₹18,045.73 - ₹25,545.31 per month

Work Location: In person

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