Department: Marketing | Employment Type: Full-Time

Location: Vadodara | Work from Office | Experience: 4+ Years

Reporting To: Marketing Manager

Role Overview

We are looking for a Marketing Specialist to execute digital marketing activities for our software solutions, primarily targeting US and Australian markets. The role will focus on Google Ads, lead generation, SEO, content, social media, email marketing, and campaign reporting.

Key Responsibilities

Plan and manage Google Ads and digital marketing campaigns.

Generate and nurture leads for international markets.

Monitor and optimize campaign performance.

Support SEO, keyword research, content, and social media activities.

Manage email marketing and marketing campaigns.

Conduct competitor and market research.

Track leads, campaigns, and marketing performance.

Coordinate with content, design, and internal teams.





Suggest ideas to improve marketing performance and lead generation.

Required Skills

Hands-on experience in Google Ads / PPC and digital marketing.

Good knowledge of SEO, content, and social media marketing.

Understanding of lead generation and campaign analytics.

Positive communication, research, and coordination skills.

Working knowledge of Excel / Google Sheets.

Ability to take ownership and manage multiple tasks.

Preferred

Google Analytics, Search Console, SEMrush/Ahrefs, Canva, WordPress, Email Marketing, CRM tools.

Ideal Candidate A hands-on digital marketer who can independently execute campaigns, analyze results, and contribute ideas to improve brand visibility and qualified lead generation.

📌 Marketing Specialist (Vadodara)
🏢 BlueBox Infosoft
📍 Vadodara