Location: Worli, Mumbai, Maharashtra

Designation: Marketing Specialist – AEC&BIM; Services

Employment Type: Full-Time

Experience: 2+ Years

About BIMTECH SERVICES LLP

BIMTECH SERVICES LLP is a specialized BIM and digital construction services company serving the Architecture, Engineering, and Construction (AEC) industry. Our capabilities include Building Information Modelling, BIM consulting, digital construction, BIM implementation, professional training, and workflow automation.

We are looking for a Marketing Specialist – AEC & BIM Services to support our B2B marketing, lead generation, digital marketing, brand development, and business growth initiatives across domestic and international markets.

The ideal candidate will have a strong understanding of B2B marketing, lead generation, digital channels, client outreach, and marketing analytics, with the ability to communicate technical services effectively to business audiences.

Key Responsibilities

1. B2B Marketing & Growth Strategy

- Develop and execute marketing strategies for BIM consulting, BIM implementation, project delivery, digital construction, and training services.
- Conduct market research to identify potential clients across architectural firms, engineering consultancies, developers, contractors, and other AEC organizations.
- Identify target markets, industries, and client segments for business expansion.
- Support management in planning and executing targeted domestic and international marketing campaigns.
- Track market trends, competitor activities, and emerging opportunities within the AEC and BIM industry.

2. Lead Generation & Client Outreach

- Generate qualified B2B leads through LinkedIn, email marketing, qualified networks, industry databases, and relevant events.
- Research and identify decision-makers and key stakeholders within target organizations.
- Execute structured email and LinkedIn outreach campaigns.
- Build and maintain prospect databases and lead lists.
- Coordinate introductory meetings between prospective clients and management/technical teams.
- Track lead status, follow-ups, meetings, opportunities, and conversion stages.

3. Digital Marketing & Online Presence

- Plan and execute digital marketing initiatives across LinkedIn, Google, website, email, and other relevant platforms.
- Coordinate website content updates, SEO activities, social media communication, newsletters, and email campaigns.
- Develop campaigns to improve brand visibility, website traffic, engagement, and lead generation.
- Monitor digital marketing performance and identify opportunities for optimization.




- Work with internal and external stakeholders to maintain a consistent and professional online presence.

4. Content & Brand Development

- Develop and coordinate company profiles, service brochures, presentations, case studies, capability decks, and marketing collateral.
- Collaborate with technical teams to create accurate and engaging content related to BIM, digital construction, and AEC services.
- Develop content for LinkedIn, website, email campaigns, newsletters, and other communication channels.
- Support the development of project portfolios and client success stories.
- Ensure consistency in brand messaging, visual identity, and communication standards.

5. Training & Education Marketing

- Develop marketing initiatives for BIM training programs, professional courses, workshops, webinars, and corporate training services.
- Identify and engage potential learners, working professionals, colleges, institutions, and corporate clients.
- Generate and manage inquiries through digital and direct marketing channels.
- Coordinate with internal teams to support counseling, enrollment, and follow-up activities.
- Track training-related leads, inquiries, conversions, and enrollment performance.

6. CRM & Marketing Analytics

- Maintain accurate prospect and client information in the CRM system.
- Track marketing campaigns, lead sources, follow-ups, meetings, and sales pipeline activity.
- Prepare weekly and monthly marketing and lead-generation reports.
- Monitor key marketing metrics including lead volume, lead quality, engagement, website traffic, campaign performance, and conversions.
- Analyze campaign results and recommend data-driven improvements.
- Track marketing expenditure and support effective utilization of marketing budgets.

7. Stakeholder & Client Coordination

- Coordinate with management, sales, technical, and training teams to align marketing initiatives with business objectives.
- Support client communication, introductory meetings, presentations, and follow-up activities.
- Ensure timely follow-up with prospects and maintain professional communication throughout the lead lifecycle.
- Support business development initiatives and contribute to building long-term client relationships.

Required Qualifications & Skills

- Bachelor’s degree in marketing, Business Administration, Communications, or a related field.




- Minimum 2 years of experience in B2B marketing, digital marketing, lead generation, business development, or a related role.
- Hands-on experience with LinkedIn marketing, email marketing, SEO, and digital marketing campaigns.
- Strong understanding of prospect research, client outreach, lead qualification, and sales pipeline management.
- Experience creating marketing presentations, brochures, company profiles, case studies, and digital content.
- Familiarity with CRM platforms and marketing analytics tools.
- Strong written and verbal English communication skills.
- Excellent organizational, presentation, coordination, and follow-up skills.
- Ability to work independently while collaborating effectively with cross-functional teams.

Preferred Qualifications Candidates with experience in the following areas will be preferred:

- Marketing experience within AEC, BIM, Architecture, Engineering, Construction, CAD, PropTech, or other technical services.
- B2B marketing for professional or technology-driven services.
- International B2B lead generation and client outreach.
- Marketing of professional training programs or technical education services.
- Experience with LinkedIn Sales Navigator, HubSpot, Zoho CRM, Google Analytics, Google Ads, Canva, or Adobe Express.
- Experience working with international clients or markets.

Key Performance Areas The role will be measured against key business and marketing outcomes, including:

- Quality and volume of qualified B2B leads generated.
- Prospective client meetings and opportunities created.
- Lead follow-up and pipeline management.
- Digital campaign performance and lead generation.
- Website and social media engagement.
- Training program inquiries and enrollments.
- CRM accuracy and reporting discipline.
- Contribution to overall marketing and business development initiatives.

What We’re Looking For We are looking for a results-oriented marketing professional who can combine strategic thinking with hands-on execution.

The ideal candidate should be comfortable working with B2B audiences, technical services, digital marketing platforms, lead-generation tools, and CRM systems, and should be able to convert complex BIM and AEC services into clear, compelling marketing communication.

Strong ownership, communication, analytical thinking, creativity, and follow-through are essential for this role.

Interested candidates are requested to share:

- Updated CV
- Relevant Project Portfolio
- Current CTC
- Expected CTC
- Notice Period

Email: [email protected] Pay: ₹40,000.00 - ₹45,000.00 per month

Work Location: In person

📌 Marketing Specialist – AEC&BIM Services (Worli)
🏢 ToshGold
📍 Worli