Role & responsibilities

We are seeking an experienced and result-oriented Marketing Manager to lead and execute comprehensive marketing initiatives that drive brand visibility, customer engagement, lead generation, and business growth.

The role requires a solid blend of strategic planning, digital marketing expertise, market intelligence, brand management, and marketing process optimization.

The ideal candidate will play a key role in strengthening the company's market presence through effective marketing campaigns, trade show management, digital initiatives, and sales enablement programs.

Key Responsibilities

Strategic Marketing & Brand Management

- Develop and execute the company's overall marketing strategy aligned with business objectives
- Create and implement annual marketing plans to enhance brand awareness, market positioning, and customer acquisition.
- Drive strategic marketing initiatives across multiple market segments to generate qualified leads and support revenue growth.
- Monitor market trends, competitor activities, and customer requirements to identify business opportunities and develop effective go-to-market strategies.

Digital Marketing & Online Presence
- Lead the development, enhancement, and maintenance of the company website, ensuring content relevance, user engagement, SEO optimization, and brand consistency.
- Develop, implement, and manage digital marketing campaigns utilizing appropriate tools and platforms to generate leads and improve customer engagement.
- Analyze digital marketing performance metrics and recommend improvements to maximize ROI.

Trade Shows & Events Management
- Plan, organize, and execute domestic and international trade shows, exhibitions, and industry events within defined timelines and budgets.
- Maximize event effectiveness by increasing brand visibility, customer engagement, networking opportunities, and lead generation.

Mass Media & Marketing Communications




- Develop, implement, and maintain year-round mass media and brand communication strategies.
- Manage marketing communication campaigns across print, digital, social media, industry publications, and other relevant channels.
- Create marketing content and promotional materials that effectively communicate the company's value proposition.

Sales Enablement

- Collaborate closely with the Sales Team to generate and provide high-quality, qualified leads.
- Develop and maintain product literature, presentations, and other sales support materials.
- Ensure the availability of accurate, updated marketing and product information to support sales effectiveness.

Marketing Operations & Process Excellence
- Drive standardization, automation, and continuous improvement of marketing department processes and systems.

- Manage marketing databases and CRM-related information, ensuring accuracy, completeness, and data integrity.
- Create, maintain, and continuously improve error-free sales and marketing databases.

Market Research & Analytics
- Conduct market research and customer insights studies to understand industry trends, customer behavior, competitive positioning, and growth opportunities.
- Analyze market data and campaign performance to support strategic decision-making and business planning.

• Present actionable recommendations to management based on research findings and performance metrics.

Preferred candidate profile

Required Qualifications

- Bachelor's Degree in any discipline.
- MBA in Marketing preferred.
- Additional qualifications or certifications in Digital Marketing, Marketing Automation, CRM, Analytics,

or Computer Applications will be an added advantage.

Experience

- 812 years of relevant experience in strategic marketing, digital marketing, brand management, and business development support.
- Proven experience in B2B marketing, trade show management, lead generation, and marketing communications.

📌 Marketing Manager (Pune)
🏢 Intellectual Capital HR Consulting
📍 Pune