About The RoleThis is a full-funnel performance marketing internship, not a single-channel role.

You will get hands-on exposure across the paid and lifecycle marketing stack — Meta, Google, Native, Affiliate, and CRM — working directly with the Head of Brand & Marketing.

You will be involved in setting up, running, analysing, and optimising campaigns while learning to understand why something is or isn't working at the audience, creative, funnel, and segment level.

We are also building an AI-first marketing team. AI will be part of your everyday workflow — from creative ideation and copy variations to campaign QA, competitive research, reporting, automation, and CRM flow building.

What You'll Do? Paid Media & Campaign Execution

- Assist in building, QA-ing, launching, and optimising campaigns across Meta, Google, and Native platforms.
- Support audience building across broad, interest-based, lookalike, and retargeting segments.
- Assist with creative and copy testing across different formats, hooks, audiences, and funnel stages.
- Maintain campaign naming conventions, UTM tracking, and overall campaign hygiene.
- Monitor campaign performance and identify opportunities for optimisation.

? Performance Analysis & Reporting

- Track and analyse key performance metrics including CTR, CPM, CPA, ROAS, and CVR.
- Analyse performance across funnel stage × audience × creative × platform rather than relying only on top-line numbers.
- Investigate the root cause behind performance changes such as creative fatigue, audience saturation, bid competition, or landing-page issues.
- Support weekly/monthly performance reporting and translate data into clear, actionable insights.





? Affiliate Marketing

- Support affiliate and influencer-as-affiliate onboarding, tracking, and payout processes.
- Monitor affiliate-driven traffic and sales quality.
- Help coordinate paid and affiliate activity to minimise attribution overlap and conflicts.

? CRM & Lifecycle Marketing

- Support lifecycle campaigns across SMS, Email, WhatsApp, RCS, and AI-powered chatbot flows.
- Assist in building and testing flows such as welcome journeys, abandoned-cart communication, post-purchase messaging, and replenishment nudges.
- Support customer segmentation and cohort-based messaging across first-time/repeat customers and product categories.
- Assist with A/B testing of subject lines, send times, messaging, and channel mix.

? AI-First Marketing

- Use AI tools such as ChatGPT, Claude, Gemini, and similar tools as part of your daily workflow.
- Use AI for creative ideation, ad copy variations, creative briefs, competitive research, reporting, and workflow automation.
- Help build simple AI-assisted workflows that reduce repetitive manual work.
- Stay updated on new AI capabilities across advertising and CRM platforms and identify opportunities worth testing.

? Cross-Functional Collaboration

- Work closely with the Content, Creative, Affiliate, CRM,



and Brand teams to execute marketing initiatives.
- Brief creative teams on assets required for different platforms, formats, and funnel stages.
- Coordinate across teams to ensure paid, organic, influencer, affiliate, and CRM initiatives work together effectively.
- Flag potential compliance issues and ensure advertising and CRM communication follows applicable guidelines.

What We're Looking For
- 0–1 years of experience in performance marketing, growth, or digital marketing. Internships, freelance projects, coursework, or certifications count.
- Working familiarity with at least one paid advertising platform, particularly Meta Ads Manager or Google Ads.
- Comfortable working with spreadsheets, formulas, and pivot tables for campaign and cohort analysis.
- Basic understanding of funnel stages, CAC, ROAS, LTV, conversion, and retention.
- Solid analytical mindset and an ability to move from numbers to a specific, actionable diagnosis.
- Demonstrated regular use of AI tools for real work, not just casual experimentation.
- Prior D2C or e-commerce experience is a strong plus.
- Curious, proactive, detail-oriented, and comfortable working in a fast-paced environment.

What We're Looking For Beyond the ResumeWe value people who are: AI-first — You naturally use AI to work faster and smarter.

Analytical — You don't just report numbers; you ask why they moved.

Curious — You want to understand how different channels, audiences, creatives, and customer segments work together.

Hands-on — You're excited to build, test, analyse, learn, and iterate.

📌 Marketing Intern — Performance Marketing (Goa)
🏢 The Stack
📍 Goa