28 Sep
|
HR Placers
|
Mulund West
28 Sep
HR Placers
Mulund West
We are looking for a motivated and result-oriented Marketing Executive to promote hospital services, build relationships with doctors and healthcare professionals, generate patient referrals, develop corporate/institutional tie-ups, and support the overall growth of the hospital.
Key Responsibilities
- Regularly visit doctors, clinics, nursing homes, diagnostic centres and healthcare professionals to promote hospital services.
- Build and maintain strong professional relationships with doctors, clinics and existing referral partners.
- Explain hospital specialties, treatments, diagnostic facilities, health packages and other services.
- Generate patient referrals and regularly follow up with doctors and referral sources.
- Identify and develop current referral partners and business opportunities.
- Approach corporate companies, institutions, societies, insurance/TPA networks and healthcare organizations for potential tie-ups.
- Conduct meetings and presentations to promote hospital services and facilities.
- Support corporate health check-ups, medical camps, health awareness programs and promotional activities.
- Conduct regular field visits and distribute hospital brochures and promotional material.
- Collect market feedback and information about competing hospitals and healthcare services.
- Assist in hospital promotions through WhatsApp, social media, website and other digital platforms.
- Coordinate with the digital marketing team for campaigns and promotional content.
- Follow up on enquiries and referrals generated through marketing activities.
- Coordinate with hospital departments for smooth handling of referred patients.
- Maintain regular communication with doctors and referral partners and collect feedback on hospital services.
- Maintain databases of doctors, clinics, corporate clients and referral partners.
- Prepare daily visit reports and weekly/monthly marketing reports.
- Track enquiries, referrals, conversions, field visits and business generated.
Required Skills
- Excellent communication and interpersonal skills.
- Good convincing, presentation and negotiation abilities.
- Strong relationship-building and follow-up skills.
- Comfortable with field marketing and regular doctor/clinic visits.
- Target-oriented, self-motivated and able to work independently.
- Basic knowledge of MS Office, Excel, WhatsApp and social media.
- Understanding of hospital or healthcare services will be preferred.
Qualification & Experience
- Graduate in any discipline.
- Degree in Marketing, Business Administration, Healthcare Management or related field will be preferred.
- Previous experience in hospital, diagnostic laboratory, pharmaceutical, healthcare or medical marketing will be an advantage.
- Candidates with experience in doctor referral marketing or hospital business development will be preferred.
Key Performance Areas Performance will be based on doctor/clinic tie-ups, patient referrals, corporate/institutional accounts, productive field visits, business generated, referral partner relationships, and health camps/promotional activities conducted.
Pay: ₹26,000.00 - ₹28,000.00 per month
Work Location: In person
📌 Marketing Executive-Healthcare (Mulund West)
🏢 HR Placers
📍 Mulund West