Job Title: Lead Generation Manager

Department: Sales / Business Development

Industry: NBFC / Lending / Financial Services

Experience: 4–8 Years

Key Responsibilities

- Manage and drive a team of Lead Generation Executives / Telecallers to achieve daily, monthly, and overall lead generation and business targets.
- Develop and implement strategies to generate high-quality and qualified leads through calling, digital campaigns, existing customer databases, referrals, and other channels.
- Monitor the complete lead-to-disbursement funnel, from lead generation and qualification to application, credit processing, and final loan disbursement.
- Track and improve stage-wise conversion ratios, including lead-to-login, login-to-sanction, and sanction-to-disbursement.
- Ensure timely and effective follow-ups on leads, pending applications, and potential customers to maximize conversion opportunities.
- Monitor individual and team-level calling productivity, lead quality, conversion rates, follow-up efficiency, and target achievement.
- Analyse lead sources and campaign performance to identify the most effective channels for generating quality business.
- Work closely with Credit, Operations, IT, Marketing, and other internal teams to resolve process-related issues and ensure smooth movement of leads through the funnel.
- Prepare and maintain daily, weekly, and monthly MIS reports covering lead generation, conversion, productivity, revenue/disbursement, and team performance.
- Conduct regular team meetings, performance reviews, coaching sessions, and training programs to improve team productivity and conversion efficiency.
- Set individual targets, monitor performance, identify gaps,



and take corrective actions to ensure achievement of business objectives.
- Handle customer and team-level escalations and ensure a smooth and positive customer experience throughout the loan journey.
- Identify opportunities for process improvements, automation, campaigns, cross-selling, and new lead-generation initiatives.
- Maintain strict adherence to defined SOPs, compliance requirements, quality standards, and internal policies.
- Continuously evaluate market trends, customer behaviour, and competitor activities to identify recent opportunities for lead generation and business growth.

Key Skills &

• Competencies:
- Team Management & • Leadership

- Lead Generation & • Conversion

- Telecalling / Inside Sales Management
- Loan / NBFC / Financial Services Experience
- Sales Funnel Management
- Target & • Performance Management

- Customer Relationship Management
- MIS & • Data Analysis

- Sales Strategy & • Campaign Management

- Strong Communication & • Negotiation Skills

- Problem Solving & • Escalation Management

- MS Excel / CRM / Lead Management Systems

Key Performance Indicators (KPIs):
- Number of Qualified Leads Generated
- Lead-to-Application Conversion
- Application-to-Sanction Conversion
- Sanction-to-Disbursement Conversion
- Overall Loan Disbursement
- Team Calling Productivity
- Lead Quality
- Cost per Lead / Campaign ROI
- Follow-up & • Pending Case Closure

- Individual & • Team Target Achievement

- Customer Conversion & • Retention

Preferred Background: Candidates with experience in NBFCs, banks, fintech, personal loans, business loans, consumer finance, or other lending/financial services would be preferred.

📌 Lead Generation Manager (Ahmedabad)
🏢 Chinmay Finlease
📍 Ahmedabad