Job DescriptionLead - Copywriter -

NAs a Lead - Copywriter, you will be responsible for shaping Kushal's brand voice and leading the development of compelling campaigns, content and communication across all customer touchpoints.

NKey Responsibilitie

nsBrand & Content Developmen

NtOwn and evolve Kushal's brand voice across campaigns, digital platforms and customer communications

N.Develop messaging frameworks and copy guidelines that position the brand as contemporary, aspirational and culturally relevant

N.Create engaging content that builds emotional connections while supporting business objectives

N.Creative & Campaign Leadershi

NpLead the conceptualization and execution of integrated campaigns across digital, social, retail and video platforms

N.Write and oversee copy for brand films, campaign films, launch campaigns, social media, website content, email marketing and retail communication

N.Develop impactful taglines, headlines, scripts, campaign messaging and calls-to-action

N.Performance & Consumer Communicatio

NnDevelop and oversee conversion-focused copy for performance ads, landing pages, CRM communication, promotional campaigns and website content

N.Partner with performancemarketing teams to create messaging that balances brand storytelling with business objectives

N.Translate consumer insights, market trends and cultural moments into relevant and engaging communication

N.





n Team Leadership & Collaborati

NonLead, mentor and reviewthe work of copywriters within the tea

Nm.Provide constructive feedback to elevate the quality of writing and creative thinkin

Ng.Collaborate closely with designers, marketers, stylists, photographers and videographers to bring ideas to lif

Ne.Quality & Innovati

nonMaintain high standards of writing, accuracy and consistency across all deliverable

Ns.Stay updated on industry trends, content formats and evolving consumer behavior to strengthen the brand's communicatio

Nn.

n Candidate Prof

NileBachelor's degree in English, Journalism, Communications, Marketing or a related fie

Nld.8–12 years of experience in copywriting, brand communication, advertising, content strategy or a similar ro

Nle. Experience working with fashion, beauty, lifestyle, luxury, jewellery or consumer brands is preferr

Ned. Strong portfolio showcasing campaign concepts, scripts, social content, brand films and integrated marketing campaig

Nns. Proven experience leading or mentoring copywriters and collaborating with cross-functional creative tea

Nms. Excellent command of written English with solid conceptual and communication skil

Nls. Understanding of bothbrand-building and performance-driven conte

Nnt. Ability to thrive in a fast-paced, collaborative and creative environme

Nnt.

📌 Lead - Copywriter (Bengaluru)
🏢 Kushals Fashion Jewellery
📍 Bengaluru